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Four B2B Marketing Trends That Will Get You on the Right Track in 2022

Looking for some new B2B marketing ideas? Try these trends expected to dominate in 2022.

If you’re sitting there rubbing your hands together in excitement, waiting for the moment you can get started on new B2B marketing ideas for 2022, this is the guide for you. After almost two years of pivoting, going digital and banning the use of the phrase, “new normal,” 2022 is set to be a thrilling year of marketing.

Saddle up—we’ve got your four hottest B2B marketing trends:

Get Beyond LinkedIn for B2B Marketing: If you set up a profile on LinkedIn and never looked back on your marketing strategy, you’re not alone. A lot of marketers got the idea that LinkedIn was the place for B2B social campaigns, which is absolutely true, but there’s a lot to gain by engaging on other social platforms that are a good match for your business.

If your business is highly visual, Instagram is a clear choice. And no matter what kind of industry you’re in, TikTok’s fast growth is creating an opportunity for relatable, quick visual content that infuses your brand with a touch of humor or an opportunity to answer a common question.

Try Self-Guided Video: You know that video has been a growing trend in recent years and it continues to evolve. The latest trend to emerge is the self-guided video series, which allows a lead to take themselves deeper into your brand as they move towards a purchasing decision. This is particularly powerful for B2B marketing, where a decision may require several voices and opinions, and each participant in the conversation can learn at their own pace about the options.

Get Noticed With Good Content: There’s a lot of content out there, and you may think it’s going to be impossible to stand out. But there’s one key feature that will distinguish content that gets consumed from content that is ignored. It’s the customer focus.

Too many brands are repetitive with content, churning out one identical piece after another with a singular theme: how great their product is. (Yawn.) When you create content that is focused on producing value for your audience, you’ll stand out. Your audience wants to be heard and they want content that solves problems, answers questions and talks about topics that help them in their jobs. Give it to them.

Keep Personalizing: If there’s one thing people love, it’s…themselves. And it’s not really as shallow as it sounds. It’s more that they want to know that brands understand their frustrations, their goals for their business and the challenges that stand in their way.

So, keep creating content for smaller and smaller segments of your audience, using a highly-personalized approach that tells them that you get it. Their job is hard and you’re there to help.

If you just can’t wait to talk B2B marketing for 2022, look no further. At SJC Marketing, we are ready to help you reach new business growth. Contact us today.

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