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Marketing Musings

Pull in more interest with captivating visuals in your B2B marketing.
B2B Marketing Utilizes Infographics for Maximum Influence

It’s well-documented that consumers are stimulated by images in marketing content, which explains the big push to create more video. But what about visuals in B2B marketing? While there are different responsibilities between a consumer and a B2B buyer, both are susceptible to the impact of images. Consider this scientific fact about how the human […]

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Your SEO will benefit from images that are unique and in the right format.
What the Highest-Ranking Sites Know About Images and SEO

In the complex and confusing world of search engine optimization (SEO), one stable guideline has always been that visual content boosts ranking results. It makes sense: text-heavy sites are less dynamic. But what if your images are not doing a good job of improving your SEO? Imagine you hired a receptionist to greet callers in […]

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Professional photography communicates to your audience that your brand elevates quality.
4 Reasons Professional Photography Is Important for Your Brand

When your budget for a rebranding project or a website redesign gets tight, you begin looking for ways to tighten things up. One of the first items that’s often on the chopping block? Professional photography. But here are four important reasons to keep professional photography as a part of your marketing strategy: It Communicates Quality: […]

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The popularity of TikTok is leading the trend of creating shorter videos for social media.
Creating Videos for Social Media: Trends and Tips for Shorter Clips

The popularity of TikTok is influencing new trends in video, specifically driving companies in creating videos for social media that are super short. Does that mean you should stop putting effort into longer videos? Not necessarily. Here are a few ways that social media is handling the new trend and why you may want to […]

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Your color scheme for your logo and design say a lot about your brand and about you.
What Your Favorite Color Says About You

It’s probably been a few years, or even a few decades since someone asked you what your favorite color is. It’s usually a childhood playground topic, left alone once you enter the realm of deserted island games where book and movie preferences seem to sum up your personality in a more satisfying way. Or do […]

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Using social media and YouTube is a go-to strategy for a strong video marketing strategy.
Create Valuable Content for Higher Returns With Video Marketing

It’s estimated that by 2022, more than 80% of Internet traffic will be videos. According to Cisco, that’s 15 times higher than it was in 2017. Part of that increase is due to consumers relying on video to make informed choices on products and services they purchase, which is why businesses have year after year […]

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Video marketing on social media is the most common way consumers are discovering brands.
What Brands Using Video Marketing Don’t Want You to Know

Your competitors would really rather you didn’t try video marketing. Not only could it improve your brand awareness and take away some of their voice on social media, but it can even drive sales conversions away from their company to yours. A new survey from Animoto illustrates the power that video marketing carries, including responses […]

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Effective graphic design keeps the audience in mind, with colors and lines that are attractive to them.
How Do You Capture Your Brand Messaging Effectively With Graphic Design?

Graphic design is the perfect example of why marketing is both a science and an art. You anticipate fun discussions over your color scheme and creative elements. And while this is part of the brainstorming, there also needs to be an extensive discussion about your target market and your branding. Here are three key elements […]

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Professional photography unlocks new potential for your company.
Professional Photography Helps Your Brand Shine

Consumers are always on the lookout for value, and as your company strives to find new strategies to make a difference in the eyes of the consumer, consider the importance of visuals in the purchasing process. The right photographer reveals the importance of the visual aesthetic in relation to creating value for consumers, and it […]

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Still shying away from video marketing? Consumers say video is their favorite content format.
3 Reasons Why You Should Invest More in Video Marketing

After experiencing an initial explosion in popularity, video marketing has continued to become more valuable as a way to connect with consumers. If you’re a slow warmer to visual content marketing, or if you have started to use video but are still getting used to the format, here are three reasons why you should make […]

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