Lead Forensics

Video Marketing Captures the Attention of Consumers

What’s driving engagement with marketers and customers? The answer is video marketing.

Marketing strategies that include the visual powerhouse that video brings to the mix are connecting with consumers across all industries. But when social media feeds are crowded with visual content how do you make sure yours doesn’t get lost? You need a well-thought-out plan that considers many different variables and pain points of consumers so that you stand out with your video marketing.

These important variables include having a deep-rooted knowledge about your target audience, where they consume content, the type of content they are most likely to seek out and aligning your resources to meet those needs.

Content Creation

Most marketers say one of the common problems they have with video marketing is creating effective video content. Others say their top concern is the time it takes to produce videos. Another concern is the costs associated with video creation.

Knowing the target audience and their concerns or pain points can help alleviate problems regarding impactful content creation. The more you know about your audience’s struggle, the better-positioned you are to address it.

Time and cost can be looped into the same struggle that marketers encounter, and this is almost always associated with taking the DIY approach. It can be easily remedied by outsourcing. Yes, there is a cost associated with it, but it may be less costly and add more value in the long run.

Is it Time to Outsource?

The best videos are those that influence consumers to dig deeper into a brand’s content or to enter into the buy cycle. They tend to follow a similar path of target audience research, goal setting, script writing and rewriting, lighting setup, recording and editing. And then there is the distribution of content that is just as important because you want to make sure you’re using the channels where your target audience is most likely to spend time.

This is a large task for small- to medium-sized businesses that may not have the time or resources to produce high-end video content.

When you partner with SJC Marketing, you get an experienced team of professionals who know how to reach your target market with video marketing. From helping you with the research to writing the script to shooting the video, we can help you so you can focus on running your business. Contact us to learn more about our approach.

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