Creating captivating visuals has always been a great way to entice consumers. Additionally, with technology constantly evolving, there are more options available for creating better visuals than ever. Drone photography is one of the newest avenues for creating more successful marketing content – but is it an option for your company?
While the military has long deployed drones in battle, commercial drones didn’t hit the market until 2006, which is the year the FAA issued its first commercial drone permit. By 2010, a French company developed technology that allowed small drones to be controlled by smartphones. Another milestone occurred in 2013, and it’s a big one for marketers: a company called DJI released the Phantom 1 drone, which included a camera.
Today, you can spend more than $10,000 on a professional drone capable of carrying heavy cameras and capturing stunning footage, but drone photography is a possibility at a much lower cost of entry. But how do companies use these in their marketing efforts?
Social Media Channels
There is a lot of competition on social media today, so you want to excite your audience with stunning posts. Drone videography can help you do that, as you can capture everything from dramatic footage of breathtaking scenes to more interesting angles in what would otherwise be a shot on a tripod. Drones can be used both outside and inside to provide a unique perspective. If you’ve looked at a real estate company’s site recently you’ve probably seen use of drone footage, as they are popular devices for providing a more comprehensive overview of properties.
Video Blogs
Have you ever thought about doing a video blog with a voice-over? You can utilize a variety of image types, from photographs to graphics, traditional video or drone footage to engage more consumers with your blogs.
Are you hesitant to jump into the more visual form of content? Consider these stats:
- Video content represents more than 75% of all Internet traffic.
- YouTube videos reach more 18 to 49-year-olds than any broadcast or cable television resource.
- Video on a landing page can boost conversion rates by as much as 80%.
- 86% of businesses use video marketing as a part of their marketing strategy.
Obviously, utilizing video is important, which means getting acquainted with all the perks that drone photography can bring should give you some ideas on how to create a more successful marketing campaign.
Need assistance with your visual content? That’s what we do at SJC. We’ve embraced what drone technology can do for our clients and we can make it work for you. Contact us and let’s discuss improving engagement with your target audience.