Nearly everyone has a decent camera in their pocket these days on their phones, but does that make everyone a professional photographer? You might have mastered the selfie, but can you capture images that truly represent your brand and visually reach your target audience? While your phone camera can be good for some visual pieces of your marketing, professional photography still plays an important role in helping you meet your marketing goals.
If you are still on the fence about outsourcing your image needs, consider these reasons why companies just like yours hire professional photography experts:
- Increased Conversions
High-quality photography is the perfect tool for showing potential customers what your brand is all about, which is influential because these images help to build brand confidence and create strong leads.
- Brand Boosting
Rather than using generic stock photos that look great but don’t truly represent what your organization is about, using professional photography personalizes the situation and provides you with proprietary images that give your brand a boost.
- Create a Narrative
Professional photographers have a way of seeing things that most people do not. It’s about more than just framing a photo – it’s about visually telling a story.
While there is a time and place for content generated by smartphones, such as in various social media platforms where you can go live, bring in a professional to capture images that prove to consumers that your brand is worth creating a relationship with.
Channels for Professional Photography
Marketing content, such as catalogs, rack cards and brochures are just some of the pieces that need high-resolution images that look fantastic and create an impression. Corporate events also require the investment of stunning visuals.
Images on websites are crucial to the success of your reputation. When a customer or potential customer lands on your page, they need to be captivated by the images they see, as this first impression can be a deal maker or deal breaker. Again, don’t rely on stock photos for your website – bring in a professional that knows how to make that first impression a success.
When you outsource your photography needs to SJC Marketing, you’re getting a team of experts with an eye for success. Contact us and let’s talk about creating images that show what your brand is all about.