Marketing Musings

SEO strategies pay off when you know your audience and track analytics.
What Changes Can You Make to Your Video Marketing Strategy to Improve Value With Consumers?

SEO Tips That Engage Audiences Given the sheer amount of traffic related to videos on the Internet today, video marketing strategies are evolving faster than ever as more and more organizations strive to improve their engagement with consumers. Improving search engine rankings is about more than just keywords today. Increasingly, videos are being used as […]

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It is key for your marketing strategy to include video content that connects with your target audience.
Is It Time to Reevaluate Your Video Marketing Strategy?

Reach Your Video Marketing Goals With These Tips In 2019, 80% of Internet traffic is expected to be video. According to WordStream, 82% of Twitter users watch video content on that platform, and 45% of people watch more than an hour of video on Facebook or YouTube every week. The age of video marketing is […]

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SEO isn’t just about words anymore – video is making a huge splash.
6 Tips For Creating a Video Marketing Strategy That Will Boost Your SEO

Improve Your SEO With Video Content If you’re looking for a way to engage your target audience, few will argue that utilizing video marketing strategies is a good idea. Video content is exploding with the increase in smartphone usage and platforms like YouTube and Instagram. Today, it’s easier than ever to utilize methods of touching […]

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SEO strategies pay off when you know your audience and track analytics.
6 Great Ways to Promote Your YouTube Video

Amplify the Effectiveness of Your Video Marketing Consumers are looking for more visual content, and video marketing is a great way to quickly communicate your brand message in a variety of interesting ways. From how-to videos to the unboxing of a brand-new product, videos provide a great way to connect with your audience. Once you’ve […]

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Video marketing needs to start with a clear plan, including goals, budget and execution.
3 Critical Steps For Any Video Marketing Project

Successful Video Marketing Starts With a Strategy Video marketing is on the rise, with consumers preferring content that comes with visual elements. Maybe you’ve experimented with Facebook Live or included some video on your Instagram Stories. Video is a great way to reach audiences, but it’s easy to get discouraged or avoid it altogether because […]

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Enhance the buyer’s journey with intentional video marketing strategies.
Tips on Connecting With a Wider Audience Through Video Marketing

Illuminate the Path of Your Buyer’s Journey There is no going back now — video is one of the most engaging tools to use in marketing today. By closely monitoring a buyer’s journey, you can create content that will speak to them at each stage of the buy cycle. It’s this level of detail that […]

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From a call to action to creating stunning content – using YouTube can boost your brand.
Do You Have a Strategy to Promote Your YouTube Videos?

Improve Your Video Marketing Reach With These Tips Putting more time and energy toward video marketing has been a trending issue over the last few years and it’s helping to drive engagement for companies across industries. YouTube has fast become a go-to platform to improve your content outreach. However, to promote your YouTube videos successfully, […]

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Video marketing is key to a strategic marketing plan.
Is Video Marketing a Part of Your Marketing Strategy?

Utilizing Video as a Key Part of Your Website Videos are an integral part of the social media experience today and video marketing continues to grow at a rapid rate. However, it’s not just social media where video plays a key role — it also can serve as a valuable part of your website design […]

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Have You Utilized Facebook Live as a Part of Your Nonprofit Video Marketing Strategy?

Nonprofit Marketing Using Facebook Live There are a lot of trends impacting social media, and more changes are rolling out from the platforms themselves. At Facebook, for example, live video is growing rapidly and, combined with changes in news feed algorithms, many marketers are stepping back and reassessing their strategies, including the role of video […]

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Are You Looking for More Ways to Incorporate Video Marketing Into Your Website?

Create an Engaging Video for Your Landing Page and Increase Customer Engagement You’ve probably spent some time crafting thoughtful and effective landing pages, designed to turn your website traffic into customers. You are also likely focusing some of your attention on video marketing this year, as it’s exploded on social media and is a great […]

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