SJC BLOG

We Have an Important Tip for Your Content Marketing in 2018

Authenticity Is More Important Than Ever for Your Content Creation If your content marketing plan for 2018 looks a lot like your plan for 2017, then it’s time to...

Are You Developing Your Content Marketing Strategy Around the Buyer’s Journey?

Effectively Reaching Your Target Audience Through Content While every company may call it something different, the buyer’s journey or buy cycle should determine the way you craft your content...

Five Factors Shaping B2B Content Marketing

Content Marketing Is Changing With New Technology The lines between the physical and the digital seem to be blurring. Everywhere you go, people are treating their smartphones as an...

The Irresistible Sound of Content Marketing

Reach Your Target Market With Audio Content When you think of content marketing, you’re likely flooded with words like ‘blog” and “email newsletter,” which are both key pieces of...

Meeting Content Marketing Goals With Google Analytics

Your Content Strategy Needs Measurable Success You’re sailing along with content marketing, producing pieces optimized with keywords and repurposing them through various platforms. Your website traffic seems to be...

It’s Time to Talk About Your 2018 Content Marketing Plan

What a Great Strategic Marketing Plan Should Include Next Year The new year is quickly approaching and it is time to develop your content marketing plan for 2018. A...

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