You’re an expert at what you do. You might even be referred to as a thought leader in your industry. But do you also happen to be a content marketing expert as well?
Knowing the value of effective communication between the brand and its followers and knowing to say the right thing at the right time can be an advantage to your company. Failing to do this could lead to giving up customers to competitors. This is why year after year, organizations like yours are investing in content marketing.
Mistakes That Cost
Even if you do not lose customers due to lackluster content marketing efforts, you could be leaving money on the table. This is often the case with in-house content creation. The following are some of the most common mistakes made:
Too often companies build their content without considering what motivates consumers to make a purchase. They fail to create awareness of a problem a consumer has and position themselves as the solution. Without urgency, consumers are not motivated to spend their money.
- SEO Awareness
Content stretches a lot further when potential customers have an easier time finding it. Without knowing which keywords to use, SEO takes a back seat.
- Reliance on Data
Hiding within your data on your customers is the key to what motivates them. In-house teams often fail to analyze the data and draw clues from it, as it can provide vital insights about where your target audience spends time and what their interests are.
- Defining the Audience
A major consideration for building a solid foundation to a strategy is defining your audience. How old are they and what is their income? What are their pain points and how can you help them? What type of media are they most attracted to and where do they go to educate themselves?
All these problems are addressed when you outsource your content marketing to a professional. Building a solid strategy occurs well before the first piece of content is drafted.
The Value of Outsourcing
Investing in a content marketing professional means you are investing in expert writers, visual artists, web design specialists and marketing professionals who are completely aware of the latest trends and how to get more eyes on a brand. That is what we do at SJC Marketing, so contact us and let’s discuss how our solutions will have a big impact on your outreach.