Marketing Musings

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Lead generation is significantly impacted by quality content marketing strategies.

The Value of a Quality Content Marketing Campaign for Your Bottom Line

How Content Marketing Can Play a Vital Role in Your Lead Generation With every successful campaign, content marketing proves its value in generating sales leads and boosting profit margins. The best efforts help to build trust with a target market and retain customers who have found a degree of loyalty with the brand. Seeing results […]

Content Marketing

Your B2B strategy should include content that moves your targets to the next step in the buy cycle.

Let’s Hear It for Our Word of the Week: B2B

Your content marketing strategy for a business-to-business (B2B) company will look quite a bit different than a business-to-customer (B2C) marketing plan. From the tone of your content to your distribution plan, you’ll create a B2B strategy that demonstrates the depth of your industry knowledge and solves real problems in the workplace. To create a solid […]

Content Marketing

Your content marketing strategy needs to be about what adds value for your audience.

Is Your Content Marketing Strategy Ready for 2019?

It’s All About Knowing Your Audience As technology speeds into the future, you may wonder if you’ve just watched it whiz past you. You ask yourself if you’re keeping up, and if your content marketing is relevant for today’s audiences. It’s a fast pace, and you probably feel a bit of a scramble now and […]

Content Marketing

Easy, Tiger!

Marketing Musings

What We Write