It’s an unusual, unprecedented situation. None of us were prepared to create a plan so that our businesses could weather a situation like this.
But the tools available through content marketing may help you solve some of your immediate business challenges during the current crisis, and we are here to help.
Content marketing reaches audiences at a pace unmatched by any other method, a valuable feature at a time when individuals and businesses are needing to react quickly to fast-paced news reports.
Here are some specific areas with which we can help:
Email remains a key strategy for communication, enabling you to send a targeted campaign explaining the steps you’re taking and that you have your customers’ best interests in mind.
Newsletters can be tailored for your team or your customers, and they offer a way to talk about what’s happening internally in your organization and what your next plans will include. They offer an opportunity to let audiences know they’re part of your “family.” You may also want to use a newsletter to communicate a sense of normalcy, sharing some employee photos or humor to lighten things up. SJC can help you with the content, design and distribution of your newsletter.
Customer letters can be shared online, in an email or even on social media to communicate thoughts to your audience, and SJC can help you with every aspect of creating one.
Blogs allow you to share some helpful ideas and tips with your audience. These can be on a wide range of topics, from tips on how to adjust to working remotely to team members sharing quarantine boredom busters. Blogs work best when paired with an engaging image and boosted with keywords so that you see web traffic and engagement increase as a result. SJC can help you create an effective blog that showcases your unique brand personality.
Social media can’t be beat for its speed and reach across audiences. You’ll see extensive connections, and audiences will be able to quickly share your information with their own contacts.
While the world seems to be shifting a bit under our feet these days, we’re determined to help you keep your business going successfully and come out thriving on the other side. We’ll get through this together. Our team is ready to help you get some great ideas started.