Marketing Musings

Crunched for time, consumers prefer video over text, driving a powerful content marketing trend.
Are Videos A Part Of Your Content Marketing Strategy?

When a trend becomes an undeniably impactful method of reaching an audience, it only makes sense to do as others do. Video as a key part of a content marketing strategy is a strong example of a trend that has become a go-to method of turning heads, as 95% of marketers say they’re using video […]

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You won’t overhaul your marketing strategy every month, but you’ll review your metrics continuously.
SJC is Here to Help: Let’s Work Through This Together

It’s an unusual, unprecedented situation. None of us were prepared to create a plan so that our businesses could weather a situation like this. But the tools available through content marketing may help you solve some of your immediate business challenges during the current crisis, and we are here to help. Content marketing reaches audiences […]

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Monday Morning Coffee at the Eastside Rotary Spaghetti Dinner

Spaghetti, anyone? How about 500 platefuls – all covered with that special sauce that no one (and we mean no one) will share the recipe for? It’s only Monday, but it’s not too early to think about Friday night … and this week, you won’t want to miss the spaghetti heaven offered by St. Joseph […]

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Monday Morning Coffee with Omega-RMS

If you have any doubts about the power of a solid plan in place before diving into anything, take a look at Omega-RMS. Omega-RMS is a provider of strategic contact campaigns, loan-servicing, third-party receivables purchasing and collection solutions. They are focused in industry areas including education, healthcare, training, consumer products and services, and more.  The […]

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Things to Consider When Crafting Your Content Marketing Plan

In the same way that real estate is all about location, location, location…marketing could be said to be all about content, content, content. In order to really benefit from social media marketing and SEOs you have to offer great content. Just getting people to show up is only half the job, once there you need […]

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Do You Know All Your Options When It Comes to Content Marketing?

All companies know the importance of content marketing but more than half of those same companies find it challenging. According to a recent survey, 64 percent of those businesses asked, felt creating content was a major hurdle. A recent article discussed what Content Marketing Institute and MarketingProfs’ survey found to be the best tricks to […]

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Monday Morning Coffee with Farmer’s House Market

It’s orchard and pumpkin patch season across northwest Missouri, but one stands out for having a truly unique mission: The Farmer’s House Market in Weston, Mo. Recently I had the opportunity to visit this new addition to the agri-tourism entities scattered across the rolling hills of historic Weston. Pulling into the drive, raised bed plantings, […]

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Top Questions to Help Develop Your Next Content Marketing Strategy

Every once in a while you will need to breathe new life into your content marketing strategy. Content is one of the most important aspects of any successful business plan. Recently Social Media Today talked about top aspects of refreshing your content marketing strategy to get you back on track. You should ask yourself these […]

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Twitter and Customer Engagement

Twitter has become an extremely powerful social media channel. More and more people are using it as a networking tool rather than the social aspect it was originally designed for. Businesses and organizations use Twitter to reach out and create an easy fan base. However, the missing ingredient is the understanding of how to create […]

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Monday Morning Coffee with Pony Espresso

This morning, beat the “daily grind” of your Monday with an experience at a true local coffeehouse, Cafe Pony Espresso, located in downtown, St. Joseph, Mo. Walking in, you’ll likely get a nod and a greeting from the locals and hear a bit of area politics. For many, Cafe Pony Espresso is like a classic […]

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