Marketing Musings
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If you want to engage audiences, visual content is key. Visual images are processed by humans at a rate 60,000 times faster than text. Images also stick better and for longer; only about 10% of information heard is retained, while the same information paired with an image allows for 65% retention. These are all good […]
Read More… from Mixing Up Digital Marketing With an Infographic
You’re an expert at what you do. You might even be referred to as a thought leader in your industry. But do you also happen to be a content marketing expert as well? Knowing the value of effective communication between the brand and its followers and knowing to say the right thing at the right […]
Read More… from Is it Time to Outsource Your Content Marketing?
There was a time when company culture was only a catchphrase, but today, job applicants are on the hunt for a company culture they want to be part of. Consumers are also looking for brands they can align with – brands that display a company culture that fits their values. If you’re looking to fill […]
ChatGPT launched the conversation about artificial intelligence (AI) into high gear when it was unleashed to the public in late 2022, and the conversation lives on with those invested in content marketing. AI has shown value when automating business processes that are burdensome when handled by humans alone. And while saving time is a huge […]
Read More… from Is AI-Generated Content Marketing the Right Fit for Your Business?
Video marketing has become so integrated with the online experience that when you are planning your strategy, you may not know where to start. For instance, TikTok has pushed so many videos to short formats that you may be wondering if that’s the only route to go. And you may have heard that captions are […]
Read More… from 6 Stats You Need Before You Plan Your Video Marketing Strategy
If you watch the headlines, the messages about the economy can twist you in knots. The daily speculation about the signs of a looming recession or the likelihood that one is already in progress may have you wondering: how does this impact my plans for content marketing? People tend to do one of a few […]
Read More… from How to Use Content Marketing to Weather a Recession
ChatGPT is all the rage. Its release in November 2022 pushed the conversation about artificial intelligence into new realms, generating equal parts of fear and promise. But for your digital marketing efforts, is ChatGPT capable of creating content that will help your target audience? If you’re trying to impart humor in some of your content, […]
It’s hot, muggy and you’re sticky with sweat and bug spray. Your stomach is expressing its disapproval of today’s diet of hot dogs and chips and you’re pretty sure you’re going to oversleep for work tomorrow. But there’s no way you’d miss the 4th of July fireworks display. You might not have heard that a […]
Read More… from Fireworks and Marketing: Creating a Display Worth Watching
Using visuals in your content marketing helps you boost engagement. Your outreach is all about making connections, which is what the right visuals help you achieve. From gaining more organic visibility to helping to drive leads and capturing the short attention spans of your target audience, utilizing visuals is a valuable part of your marketing. […]
Read More… from Including Visuals as a Part of Your Content Marketing Drives Better Engagement
Consumers are a wise and wary bunch. They can smell a sales pitch a mile away, but at the same time, they appreciate receiving information they can trust to help inform their buying decisions. Content marketing, when developed and used wisely, speaks directly to your target audience and gives them what they need to make […]
Read More… from Content Marketing and Storytelling are a Perfect Match for These Reasons