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Using email marketing as a way to connect with your target audience is an effective strategy, with a return on investment of 28.5% compared to only 7% for direct mail. The trouble is that many companies don’t utilize effective email practices and don’t see the return on investment that is possible with email campaigns. How […]
Your blog is an important resource for your target audience to solve problems and challenges, get up-to-date on the latest industry issues and get questions answered. It’s a great way for you to communicate your brand voice and establish yourself as a trusted expert in your field. But if your blog design isn’t providing good […]
Read More… from 4 Tips for Blog Design That Keeps Your Readers Engaged
We all know that one person that’s hard to buy for. You feel like you can never find the right gift for them. If you are searching for something unique that they won’t find anywhere else, you should visit the Manic Snail. Step inside this local store and you will find a large variety of […]
If you’re using social media marketing to your advantage, you will know where to put the content that’s tailored to meet a specific audience. For example, did you know that Facebook is where most of your audience age 40 to 54 will go to follow brands? Instagram, however, is attracting a much younger audience – […]
You probably won’t have any trouble making decisions related to font and color scheme, images and menus that you’d like to include on your website’s design composition. You probably have much more trouble envisioning the white space that a smart design includes. Maybe you think of white space as wasted space on any given web […]
Read More… from The Role of White Space in Design Composition
Now that sunny skies have fully returned to northwest Missouri, it’s time for a song. Or two. Or 10. The annual Parties on the Parkway series, hosted by the St. Joseph Chamber of Commerce and the City of St. Joseph, brings local and regional talent together with one of the area’s best parkway and greenspace […]
Read More… from Monday Morning Coffee With Parties on the Parkway
Pay-per-click (PPC) advertising comes at a cost, but it is proven to bring increased leads to your website. In fact, it’s estimated that people who click on an ad and come to your website are 50% more likely to make a purchase than those who arrive at your website through other means. If you want […]
Read More… from Boost Your Lead Generation and Capture More Valuable Targets With PPC
Your logo design is just one element of your branding, but it carries a lot of the weight when it comes to recognizability and communicating what you’re all about. We designed a new logo for FSB, a community bank, that helped them see a great return on their marketing investment that you really need to […]
When you operate a business in any community, it is important for you to be an active part of that community. This spring, one of our SJC Marketing team members had the privilege of serving our community by playing a role on the allocations subcommittee for the United Way of Greater St. Joseph. There are […]
Read More… from Monday Morning Coffee With the United Way of Greater St. Joseph
Your posts are witty, you share interesting blogs and you regularly log in to your social media accounts, ready to answer comments. Even with all this attention are you finding your social media marketing strategy is falling short of your expectations? Gray Manufacturing faced some social media challenges that might sound familiar to you, read […]
Read More… from 5 Reasons Your Social Media Marketing Strategy Is Not Hitting the Mark