Marketing Musings

Take your photo shoot to the next level with a business professional headshot session with a pro.
The Importance of Business Professional Headshots For Your Brand’s Image

Your headshot for your business is not about vanity – it’s about putting an image to an idea so your target audience gets a better grasp on who you are as a brand. Business professional headshots say 1,000 words about your company. Everyone has a camera in their pocket these days, but that doesn’t make […]

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A Little Monday Morning Coffee Discussion About First Dates

Imagine you’re going on a first date. You wear your go-to outfit that makes you look amazing, but sends a clear message that you’re not trying too hard. You’ve got breath mints in your pocket and a mental list of topics in case conversation is a little rough. You walk into the restaurant, spot your […]

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Social media marketing success usually comes after identifying and reacting to challenges.
Make an Impact With Your Social Media Marketing

What are your primary goals in your social media marketing outreach, and are you hitting those goals? If your return on investment (money, time and energy) isn’t what you’d hoped for, have you identified your biggest challenges? Most companies are focused on increasing awareness of their brand, and that’s something almost 70% responded in a […]

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Good marketing comes with a measure of fluidity so that you are able to pivot and change as needed.
Keeping Your Marketing Strategy Fluid in Changing Times

Your marketing strategy is built around a solid understanding of your brand and the story you want to tell. It’s consistent, it’s full of your personality and it’s incredibly effective. Until it’s not. Whether it’s a devastating flood that makes a lighthearted message ring out like you don’t care in your local area, or a […]

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Monday Morning Coffee Question: Who Wants to be Normal, Anyway?

Normal. What does that word even mean? As cities, businesses and families across the country take their first measured steps toward “normal,” we at SJC Marketing have had cause to ponder the phrase itself. And we wholeheartedly decided maybe we weren’t all that normal to begin with. And maybe we don’t care to go back […]

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Covid-19 isn’t going away, so it’s time to adjust your marketing strategy for success in a new reality.
Now What? Addressing Your Marketing Strategy Moving Forward

Now that there are places beginning to emerge from shelter-at-home orders, while still practicing social distancing and caution, you may wonder where your brand messaging fits. Should you even be investing in marketing when the economy is in such a hobbled state? The answer is yes. While some brands are following their gut reaction to […]

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Knowing your audience matters the most in email marketing.
How Do You Decide Email Marketing Frequency For Your Brand?

Consistency is important for your marketing message, but if part of your strategy is reaching your audience through email marketing, how do you decide how often to send emails? Your target audience is probably being bombarded with emails, which means they can easily delete emails that might actually be of value to them. This scenario […]

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Our Favorite Places For Our Monday Morning Coffee

Remember that old nursery rhyme, Pease Porridge Hot? “Some like it hot, some like it cold.” It strikes a thought about coffee this Monday morning, does it not? Minus the part about liking it nine days old, of course… Yes, we’ll get to the point now. It’s not uncommon to see someone from Team SJC […]

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With the right strategy, your B2B marketing outreach can be more impactful.
B2B Marketing In Uncertain Times

As the changes in how we do business during these times continues and the reality of economic downturn is on the minds of many, moving forward with marketing brings many questions. How many times have you used the phrase “uncertain times” in your content as of late? While part of your B2B marketing strategy needs […]

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Social media marketing efforts improve when lines of communication are open.
Is Your Social Media Marketing Engaging Your Audience?

Are you looking for more engagement with your social media marketing? If activity among your target audience is waning, it’s possible that you are out of touch with what your audience is looking for. You are well aware of the value of social media for attracting new customers, continuing the conversation with existing customers and […]

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