Marketing Musings

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Social Media Marketing Trends for 2023

Are trends constantly changing? Yes, and we all know how quickly things can shift and how hard it can be to keep up with new trends. Yet there is a net gain in staying on top of the social media marketing trends that bring value. It could be in terms of more engagement with customers […]

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Creativity isn’t just about coming up with logos and taglines; it’s also about context in your marketing strategy.
3 New Ways to Think About Creativity in Your Marketing Strategy

It’s often been said that marketing is both an art and a science. You need both the attention-getting punch of perfect storytelling and a way to measure whether that story was heard. You need the outside-the-box ideas as well as the carefully constructed metrics. Your marketing strategy needs creativity that’s applied to both the art […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Imagine Sipping Next Week’s Monday Morning Coffee at a Clean Desk

Did you know that the average desk is 100 times dirtier than a kitchen table? Even if that doesn’t motivate you to clean your desk, maybe you’ve got a tangle of unidentified cords in a drawer or you’ve noticed that the spot where you put your dirty coffee cup has become more of a region, […]

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From researching your target audience to fine-tuning small aspects, high-quality web design considers many variables.
Generate More Traffic With Your Web Design

It doesn’t take much for a consumer to decide they can’t find what they are looking for on a website and to go elsewhere to find it. From a slow-to-load page to clunky design, there are plenty of reasons to flee. Quality web design is extremely important for attracting consumers and enticing them to return […]

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6 Ways Your Website is Like Your Annoying Little Brother

Remember dating as a teenager? You’d spend hours getting your look just right. Your hair would be perfect, your breath minty fresh, your scent something that could inspire a Chanel commercial and then…just as your date is meeting your parents, your little brother yells from the hall that you left your smelly clothes from basketball […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee With Cup of Joe

Can you guess our favorite way to start off a Monday morning?  With a mug of our favorite coffee brew, of course.  Coffee has been around for hundreds of years. And has been called a lot of different names. Some you may have heard of include battery acid, bean juice, brew, java, jitter juice, jet […]

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The value of content marketing can’t be overstated. Your efforts here will pay off.
3 Reasons Why You Should Invest in Content Marketing

Why do you need content marketing in your strategy for reaching your marketing goals? Is it worth the effort? According to the “State of Content Marketing 2022,” 97% of organizations use content marketing. Why? Because it is what consumers want. Consumers don’t engage with brands that just produce sales ads. Instead, successful marketing focuses on […]

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What’s driving engagement with marketers and customers? The answer is video marketing.
Video Marketing Captures the Attention of Consumers

Marketing strategies that include the visual powerhouse that video brings to the mix are connecting with consumers across all industries. But when social media feeds are crowded with visual content how do you make sure yours doesn’t get lost? You need a well-thought-out plan that considers many different variables and pain points of consumers so […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee With Schweetz Candy Co

New shops continue to open in downtown St. Joseph, Missouri and the newest one is super sweet. Schweetz Candy Co, located at 622 Francis Street, is reminiscent of candy stores of the past with something for candy lovers of all ages. This is the second business in St. Joseph for owner Wendy Lilly. She opened […]

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Santa is the ultimate example of great marketing. He’s definitely penetrated the market.
What You Can Learn About Marketing From…Santa?

When it comes to marketing genius, it’s hard to find a brand quite as effective as Santa Claus. Think about the kind of market power Santa has: Santa can get kids to behave…or at least think about it. We sing songs about him and put his likeness all over the place every year. Has anyone […]

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