Marketing Musings
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It wasn’t long ago that producing video and images took a clunky, shoulder-mounted camcorder or a 35 mm camera, both requiring expensive film and processing fees. Smart, mobile devices now afford the luxury of instant, high-quality images and video with drone videography, providing stunning visuals that can help your brand shine. Drone videography provides a […]
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Miniature golf: it’s a popular pastime for all ages that some sources say dates back to before 1920. Why do so many people love the game? It somehow molded itself into a go-to summertime activity for all. Maybe it’s because most people feel like they REALLY stink at golf. Or maybe it’s because it’s fun […]
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When is the last time you dusted off your content marketing strategy and updated it with a few new techniques? It’s easy to get into autopilot mode, especially if your content calendar hums along without a lot of effort. But there’s good reason to make adjustments to make sure you’re taking advantage of changing trends. […]
B2B marketing is growing more competitive by the year as content built to attract the attention of buyers floods every possible channel. Standing out from the rest of the crowd is vital if your content is going to resonate with the right audience. Video is increasingly a key component that is helping organizations meet their […]
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Moms are superhumans. You see it in their ability to carry a child, diaper bag and groceries at the same time, as well as in the daily sacrifices they make to keep their homes in order. They are master multi-taskers, taking kids to every single practice and game and working with overwhelming determination to overcome […]
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Attracting and retaining customers is a priority for most businesses and a key tool to help you achieve those goals is content marketing. By creating and sharing valuable content with your target audience, you stand a better chance of increasing brand awareness and meeting your business growth goals. The following are some of the valuable […]
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Remember Choose Your Own Adventure books? Relaunched in 2005, there are 270 million books in print and they are available in 40 languages. It is the 4th most popular children’s book series of all time. If you have fond memories of reading and rereading these books, you’ll love the concept of interactive video. Just like […]
If you love coffee and your four-legged friend, you will want to visit Toe Beans Coffee House in St. Joseph, Missouri. Not only can you get your caffeine fix and benefit local causes at this new downtown business, but you can also enjoy some time with your favorite dog or cat. Located at 114 S. […]
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Smartphones are present in about 84% of households. The bulk of Internet traffic occurs on mobile devices, and with around 4.3 billion active mobile Internet users around the globe, brands that make their content available and have optimized their content for mobile accessibility have a better chance of engaging with more consumers. Barriers to Conversion […]
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You’ve built a strategic approach to your content marketing strategy, creating a consistent content calendar, a variety of text and video formats and a balanced distribution plan. It’s possible to build a strategy like this and still not see the results you were looking for. That could be because you are focused on what you […]
Read More… from Is Your Content Marketing Strategy Focused on Building Trust?