Marketing Musings

Spoon Friez from Heinz are a perfect example of out-of-the-box marketing.
Fries and a Spoonful of Ketchup With a Side of Marketing to Go

If bread is just a vehicle for getting butter in your mouth, if you’re more addicted to caramel macchiato than you are caffeine, if the veggies are something you put up with to get the dip, then the latest marketing idea from Heinz is sure to hit the spot. This past July, Heinz celebrated National […]

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Enjoy some Monday morning coffee with some local farmers and a peek into the agriculture industry.
Monday Morning Coffee on the Farm

Today is Labor Day. For many people, that conjures images of last chance summer barbecues, afternoons at the lake or pool, and restful family time before getting into the full swing of the school year. Some people take the long holiday weekend to do manual labor around the house. You may think of the history […]

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Not sure which digital marketing tools are best for your use? Take a look at these suggestions.
3 Digital Marketing Tools Worth Your Notice

Even as companies pivoted to stay relevant and struggled to stay profitable throughout the pandemic, consumers continued to send a strong message: they wanted brands that would do more than just sell to them; they wanted brands that would know them. And for many organizations trying to meet customer expectations, the right digital marketing tools […]

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Quality content in your marketing strategy boosts engagement.
Quality Content Is Key For Your Marketing Strategy

Want to make meaningful connections with potential customers? The key is providing them with quality content that does at least one of a few things: Answers a question Provides insights that solve a problem Discusses events that are affecting them, either personally or professionally Adding value in one or more of these ways is critical […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses like Alchemy Tea.
Monday Morning Coffee With Gina’s Café and Catering

Tucked away in rural Cosby, Missouri is a gem known as Gina’s Café and Catering. Gina’s Café and Catering has a dine-in option on Monday evenings, but throughout the week they offer meal kits, catering and even cooking classes. Gina’s does it all. Located on Main Street, Gina’s Café and Catering was started in 2010 […]

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Video marketing should always have goals connected to it, so that you know whether your video has succeeded.
4 Steps to Success in Video Marketing

You’ve heard that a new era has dawned in visual content. You don’t need to invest heavily in expensive equipment to jump into video marketing and you know that audiences value authenticity. But that doesn’t mean you simply bust out your smartphone on a random afternoon, making an impromptu video that’s posted before you leave […]

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It’s easy to get caught up in SEO best practices and forget to prioritize the user experience.
SEO and User Experience Are Both Key For Your Website

Search engine optimization (SEO) is a priority for any business wanting to be found online. You research keywords, make sure your content is being renewed and refreshed, post videos and make sure your meta descriptions are in place. And yet, even as you implement all the best practices for SEO, you’ve got to remember one […]

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Enjoy some Monday morning coffee with some local farmers and a peek into the agriculture industry.
Embrace the Ridiculous With Your Monday Morning Coffee

To get noticed, sometimes you have to make a little noise. And sometimes you have to be willing to be absolutely ridiculous. Brew a pot of your favorite dark roast this Monday morning and let’s talk about the silliest attention-getting stunts pulled by brands. SJC will rate each one with one to four stars by […]

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A solid content marketing strategy uses keywords based on user intent to target the right audiences.
What Role Does User Intent Play in Your Content Marketing Strategy?

Your use of keywords in your content marketing strategy should take a lot of factors into consideration. Elements like search volume, seasonality and localization can all influence the ways you identify the most important keywords. But user intent is one of the most important considerations, helping you prioritize what’s most relevant to your target market. […]

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Your content marketing strategy builds a loyal audience with consistent blogs.
Are Blogs Still Part of a Solid Content Marketing Strategy?

Despite the popularity of videos on social media, blogs remain an important tool for building a loyal following in content marketing. Why are content marketing and blogging so intertwined? First and foremost, it increases your brand’s visibility. The more you get yourself out there, the more people will take notice. Furthermore, when you focus on […]

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