Marketing Musings
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The time to begin planning your 2024 marketing strategy is now, and while next year may still seem far in the distance, you’re really just a few bites of turkey and a couple of candy canes from looking January dead in the eye. So, with that in mind, here are some trends you’ll want to […]
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The dominant social media channels have remained largely the same for a while, save for TikTok, which is a relative newcomer at seven years old. Yet social media marketing tactics evolve quite frequently. To keep your engagement levels where you want them, it pays to keep track of trends and how they should inform your […]
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Given its recent explosion in popularity, you might be surprised to learn that pickleball has been around since 1965. Fun for everyone, much of pickleball’s success may be attributed to its accessibility to players of all ages and skill levels. Pickleball has taken the world by storm and there are now professional tournaments, local leagues […]
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Getting the word out about your brand fosters business growth, but small business marketing efforts often produce lackluster results because they fail to develop an intentional strategy. Whether it’s not being consistent or neglecting to develop a strategic marketing plan, there are many reasons why small business marketing falls flat, including the following: Failure to […]
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It’s easy to take for granted the images that splash across publications, websites and ads. When you partner with a professional photographer to capture images for your content, you will increase engagement from consumers. That’s because a professional photographer knows how to do so much more than take a picture. Why is hiring a professional […]
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October is National Women’s Small Business Month, and as you sip your Monday Morning Coffee this week, let’s take a look at the history of this observance and how you can celebrate. What is National Women’s Small Business Month? Started in 2012, this month honors the unique contribution that women’s small business ownership makes in […]
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Today’s digital landscape is busy, crowded and full of varying elements that compete for consumers’ attention. If you want to cut through the noise and make your website stand out, you have to make web design a top priority. Strongly designed websites enhance user engagement, which means that when they land on your site, they […]
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There was a time when company culture was only a catchphrase, but today, job applicants are on the hunt for a company culture they want to be part of. Consumers are also looking for brands they can align with – brands that display a company culture that fits their values. If you’re looking to fill […]
For this week’s edition of Monday Morning Coffee, let’s pretend it’s Tuesday instead. The sole reason is an excuse to eat tacos…every Tuesday. Everyone has heard of Taco Tuesday, but do people celebrate it every week without fail? The answer is yes, especially here in St. Joseph. The popularity of Abelardo’s Mexican Fresh at 916 […]
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ChatGPT launched the conversation about artificial intelligence (AI) into high gear when it was unleashed to the public in late 2022, and the conversation lives on with those invested in content marketing. AI has shown value when automating business processes that are burdensome when handled by humans alone. And while saving time is a huge […]
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