Marketing Musings

Using social media and YouTube is a go-to strategy for a strong video marketing strategy.
Create Valuable Content for Higher Returns With Video Marketing

It’s estimated that by 2022, more than 80% of Internet traffic will be videos. According to Cisco, that’s 15 times higher than it was in 2017. Part of that increase is due to consumers relying on video to make informed choices on products and services they purchase, which is why businesses have year after year […]

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Your web design should include some elements other than text. Consider a GIF and some images or video.
Web Design Trends for 2022

If it’s been a while since you’ve updated your website, you may be wondering what new web design trends are shaping how companies present themselves online. There are some key elements to focus on, along with a little fun thrown in: Mobile Optimization: It’s been a long time since mobile overtook desktop Internet use (it’s […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
How Serious is a Monday Morning Coffee Date?

The coffee date is a low level of commitment for a first date. You always have an excuse in your back pocket, like a last-minute meeting or an errand that just popped up. If things don’t go well, nobody loses face and you just move on. In the marketing world, the equivalent of the coffee […]

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Video marketing on social media is the most common way consumers are discovering brands.
What Brands Using Video Marketing Don’t Want You to Know

Your competitors would really rather you didn’t try video marketing. Not only could it improve your brand awareness and take away some of their voice on social media, but it can even drive sales conversions away from their company to yours. A new survey from Animoto illustrates the power that video marketing carries, including responses […]

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Your SEO best practices should include a keyword strategy that improves rankings.
Are Keywords Still an Important Part of Your SEO Best Practices?

As you’re planning your 2022 strategy, you may be wondering whether keywords are still going to play a role in your SEO (search engine optimization) best practices. The answer is yes, but your strategy may need to be reevaluated, depending on how you’ve been using your keywords. Here are key things to look at: Tighten […]

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As we celebrate the season, SJC would like to wish you a Merry Christmas and Happy Holidays!
A Very Merry Monday Morning Coffee With SJC Marketing

The gifts are bought, the cookies are baked, the tree is trimmed and sparkling. We’ve been busy at SJC Marketing, getting ready for the season and having fun together all throughout. We may have done just a lot of work here and there, too. There’s just one item left on our to-do list, and it’s […]

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Instagram marketing puts storytelling at the center of your engagement with audiences.
4 Reasons to Consider Instagram Marketing as a Part of Your Marketing Strategy

You’re fully aware that Instagram is out there, and that Instagram marketing is an important tool for a lot of businesses. So how can you know whether it’s worth your time? Here are four reasons you should consider giving it a try: Your Audience is Made of People, and People Love Visual Marketing: This may […]

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Content marketing gives your brand a more interesting personality and helps you develop credibility.
Is Content Marketing Still Important For Your Company?

You might be wondering whether content marketing is still a thing, and can it really be worth the time and effort? Blogs, videos, posting and on and on…why would you bother? Here are four reasons why content marketing is not only still a thing, it is the thing: It Fuels Your SEO: If you have […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee With St. Joseph’s Largest Holiday Attraction

There is no tradition stronger in St. Joseph than seeing the lights at Holiday Park every holiday season. From teenagers on a first date to families packed into the minivan and even an older couple visiting for the 40th time and enjoying it just as much as their first visit, iconic Holiday Park is a […]

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Effective graphic design keeps the audience in mind, with colors and lines that are attractive to them.
How Do You Capture Your Brand Messaging Effectively With Graphic Design?

Graphic design is the perfect example of why marketing is both a science and an art. You anticipate fun discussions over your color scheme and creative elements. And while this is part of the brainstorming, there also needs to be an extensive discussion about your target market and your branding. Here are three key elements […]

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