Marketing Musings

Not every company rebranding is a growth strategy; sometimes you may not have a choice.
Company Rebranding: Should You Go Through With It?

Company rebranding is sometimes a decision that’s made for you. Maybe you realize you have the same name as a growing pooper-scooper company, or a celebrity with the same name does something so scandalous that your company may suffer the residual public disgrace. Those are maybe the easier decisions. It’s a little trickier when you […]

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A Little Monday Morning Coffee Talk About Taking Care Of Yourself

When you have others who rely on you while you navigate a hectic weekly schedule, it can be difficult to make time for yourself. This month, we encourage you to squeeze some more self-care into your daily routine. August is National Wellness Month, which encourages folks to focus on their overall well-being and work on […]

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Focused content that speaks to individuals shows your social media audience that you care.
Improving Engagement in Your Social Media Marketing

Connecting with your audience on social media isn’t exactly easy these days. It’s not just your organization trying to reach them, they’re also wading through social media marketing efforts of many, many others. Becoming a beacon in the fog is the goal of most marketers these days, and by following a few guidelines, you can […]

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Including a question button on your Instagram Stories is a great way to warm up leads.
4 Ways to Transform Your Instagram Lead Generation to Email Subscriptions

Despite its old age, email marketing remains one of the best ways to engage your audiences. When it’s paired with social media platforms like Instagram, it’s an even better tool for lead generation. For many companies, taking the leap to transition Instagram followers to email subscribers can seem formidable. How can you get casual followers […]

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Monday Morning Coffee à la Mode

In this heat, one thing we can all agree on is the need for a cool solution to our Monday morning routine. That’s why we’re serving up this edition of Monday Morning Coffee à la Mode — we’d like to introduce you to Oklahoma City’s Roxy’s Ice Cream Social. Roxy’s offers Philadelphia-style ice cream — […]

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When it comes to social media marketing, your target audience determines the platform you invest in most heavily.
Generational Differences Informing Social Media Marketing

Social media marketing provides an opportunity to connect with your target audience, but it’s important to have an understanding of the platforms. Even more importantly, you need an understanding of where your target audience likes to spend their time. Your content can only be viewed by those most likely to convert if it’s appearing on […]

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Tinkering too much or too little with Facebook ads can make them ineffective.
5 Common Mistakes You Might Be Making With Facebook Ads

Facebook ads sometimes can appear to be a “set it and forget it” type of tool, but there may be more to success than you’re realizing. While Facebook ads can be deceivingly simple, there are five common mistakes you can avoid to maximize their effectiveness: Mistake #1: Becoming a Broken Record Don’t run your Facebook […]

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Let’s Talk Nutrition While We Sip Our Monday Morning Coffee

Gyms in most areas were closed for months and quarantine had many of us heading to the refrigerator more than normal.  Now maybe you want to get back on track, but don’t know where to start. Want someone to help you make good food decisions? Sam Marek, nutritionist and fitness coach, at BFIT CrossFit is […]

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B2B web design often presents too much information to the visitor at once. Find out how to inform your visitors at their pace.
With B2B Web Design Simple Is Best

You’ve decided it’s time to invest in your B2B web design with a new look and feel to match the direction of your company. For many business owners, determining what to include on a web page can be a maze of decisions and prioritizing, and to alleviate the pressure, it’s easy to just throw everything […]

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Paid marketing is great for your digital strategy, but it’s more effective when paired with organic marketing.
Get the Right Mix of Organic and Paid Marketing in Your Digital Strategy

If your digital strategy isn’t providing the return on investment you had anticipated, or if you’re wondering whether it’s worth it to keep writing a blog every week, it’s a good indication that you need to spend some time on your mix between paid and organic marketing. While both are intended to drive growth for […]

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