SJC BLOG

4 Key Elements for a Successful Marketing Strategy

You know you need a marketing strategy, but you may not be sure which elements are really necessary and which are just prolonging the process. What’s essential for an...

Pumpkin-Spiced Monday Morning Coffee, and All the Other Things We’re Grateful For

As you prepare for Thanksgiving, you’ve probably hit on all the obvious gratitude subjects: family, friends and hopefully good health and a few extra perks. You may have even...

How Does Your B2B Content Marketing Stack Up?

Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights...

How Often Should You Revise and Refine Your Marketing Strategy?

A marketing strategy written 10 years ago would probably give you a bit of a laugh if you read it today. Launched before social media was fully embraced as...

Monday Morning Coffee With Shirtabulous

When your Girl Scouts troop wants a uniform look, but without the uniform; when your daughter wants a memorable birthday party with nine of her closest friends; when you...

Don’t Fall Victim to Poor B2B Website Design

You know a guy. He’s somehow related to a business partner, and you’ve heard he builds websites on the side. You’ve noticed that your business partner’s site looks pretty...