Marketing Musings
What We Write
A place to talk, laugh, lounge, play and drink… that’s what Parkway Distillery is all about. Located in downtown St. Joseph at 415 N 13th Street, the local hotspot is all about relaxation, social hour and, of course, amazing local drinks. Whether you’re a St. Joseph local or just passing through, Parkway Distillery offers a […]
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In today’s competitive market, reaching the right audience at the right time is key for marketing success. Geofencing, a location-based marketing strategy, allows you to target your audience with precision by delivering ads, notifications or promotions when they enter a specific geographic area. Whether you’re a local business looking to drive foot traffic or a […]
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Incorporating a multi-channel strategy has always been important for successful B2B marketing. But should launching a YouTube channel be part of that strategy moving forward? With video content becoming increasingly popular, even in the B2B space, leveraging video could be a smart move. It’s true that B2B marketing efforts in the video arena are new […]
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Everyone learns best in different ways, but the power of hands-on learning is unparalleled when it comes to children. Allowing children the opportunity to discover the way things move, fit together, and function is an indispensable learning experience that builds critical thinking skills and creativity. InspireU Children’s Discovery Center, located at 521 Felix St. in […]
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One of the key elements of a company’s overall image is graphic design, as it plays a crucial role in shaping your organization’s visual identity. A well-crafted visual identity distinguishes you from competitors but also develops brand recognition and trust, helping to establish a lasting connection with your audience. It can be a powerful tool […]
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Brands in all industries attempt to build trust with current and potential customers through social media marketing, but not all brands do it effectively. Real progress is achieved only through genuine and authentic efforts. Why is authenticity so important in today’s hyperconnected world? Simply put, consumers aren’t passively consuming social media—they are highly discerning and […]
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There are two types of people in this world: those who live and breathe football, and those who tune into the Super Bowl solely for the commercials. This Monday, as we recover from yesterday’s unofficial holiday, let’s relive some of the best Super Bowl memories—off the field—and share a few of our favorite commercials from […]
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It’s been a few years since your last website design, and you’re wondering if it’s time to do an upgrade or even start from scratch. A customized site is an investment, but leaving an outdated or malfunctioning site alone is a risk that is hard to measure except in a reactionary model. When you’re not […]
Ignoring your marketing budget for a short time can feel freeing. PPC ads? Sure! A new direct mail campaign? Why not? It’s a lot of fun until expense reports are due and you’re getting a few questions from your friends in accounting. If you’ve blown your budget in the past, you know how easy it […]
February is National Library Lover’s Month. Whether you’re a regular patron of your local library, devouring multiple books a week, or you only utilize services once in a while, few could argue with the benefits a library brings to the community. The local library is so much more than a place to check out books. […]
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