Marketing Musings
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Imagine you’re walking through a busy farmer’s market, but instead of sitting back in their chairs, patiently waiting for customers to fill their baskets with produce, the farmers are screaming about how their goods are better than others in the market. Would this make you want to head in their direction and purchase from them? […]
Read More… from Get Your Brand Noticed With Content Marketing
Do you need a bit of inspiration for your marketing strategy? If you’re hitting a rut or getting bored with the same old ideas, it may help to take a step back. Waaaay back, that is. This Monday Morning Coffee is about getting perspective with some well-known Americans. These aren’t new names; they are historical […]
Read More… from Monday Morning Coffee With Abe, MLK and Eleanor
Have you noticed it is becoming more and more difficult to stand out among your competitors? The competition is fierce and there is so much content in front of consumers today that it seems nearly impossible to make inroads with your target audience. While there is no magic fix for this issue, creating brand awareness […]
Read More… from How to Build Brand Awareness and Stand Out From Your Competitors
Do you want to read long, boring content? Nope. Neither does your target audience. If you’ve been working on the assumption that B2B marketing is the all-business cousin of that party girl B2C marketing, it’s time to give your marketing a makeover. And we have just the thing. It’s video marketing. And it’s not just […]
Read More… from Goodbye to Boring: New Life for B2B Marketing
I think we’ve all heard the phrase, “Dog days of summer” before, but we may not be exactly sure what these “dog days” mean. Well, for this week’s Monday Morning Coffee, we’ll be offering somewhat of a history lesson, as well as some crucial tips to beat the heat and keep spirits up on the […]
Read More… from Monday Morning Coffee in the Dog Days of Summer
Given the sheer volume of content today, you need to make an impression that puts your content ahead of others. Did you know that the average user will give a website six seconds to impress them enough to stay or turn them off enough to click out of the site and onto a competitor? This […]
Read More… from Graphic Design and Credibility: Consumers Value Professional Design
Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text-only content. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]
If you’re from St. Joseph, you’ve probably heard “take it to BJ’s” at least once or twice, or maybe a couple hundred times. But who is BJ? In this week’s edition of Monday Morning Coffee, we’ll be answering this question while simultaneously highlighting a great, locally- and family-operated auto shop in St. Joseph. Located at […]
Read More… from Monday Morning Coffee With BJ’s Auto Collision and Restoration
Your company’s website is the first impression a potential customer has of your organization and where they’ll begin to understand who you are as a brand. And while it’s crucial to put plenty of planning into building your website, it’s equally as important to update it frequently. Mobile Friendly When users go online today, it’s […]
Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text only. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]
Read More… from 3 Benefits of Including Video Marketing in Your Content Strategy