Marketing Musings
What We Write
As we begin to see the year 2020 fading in the rearview mirror behind us, we can (finally) set our sights on the year to come. When we didn’t think that social media usage could surge any higher, we were met with a year where more people are looking at their screens than ever, which […]
If you’re having great success getting visitors to your website, but then see a breakdown when it comes to conversion rates, it may be about your website design. Websites have come a long way, even in the last few years. It’s no longer enough to provide an online commerce site for customers; your website design […]
What you want your family picture to say: “We’ve got it together. We’re humble yet successful; we are effortlessly attractive and stylish, and we happen to be the rare family that never fights and has respectful teenagers.” What your family picture, year after year, actually says: “We don’t own an iron; our kids can’t sit […]
The Holiday Season is such a magical time of year. It’s a time of decorating your home, baking your favorite holiday treats, diffusing your favorite scents and dreaming a of white Christmas. But one of the things that you might not have checked off your list (and then checked it twice) is your family holiday […]
You may already know the SEO basics that help you get higher ratings in Google search, but have you paid attention to your FAQ schems and how it affects you Google rank? Google is constantly evolving how it approaches SEO. In March, Google tightened its FAQ markup guidelines, which meant developers could no longer markup […]
Creating engaging visuals for social media posts has been a go-to tactic for generating more interest in your brand, but have you considered going live? Videos for social media are increasingly focused on live content and the benefits can be key for your company. If you’ve been creating 15-second videos and want to extend that […]
There’s something to be said for helping businesses move forward toward a larger audience, a more targeted message and great results. But there’s also something to be said for helping nonprofit organizations and causes to be better equipped to do what they do best. November is a reflective month, and this week we pause to […]
If your contact list is strong, your sales numbers are probably showing it. But if you’re like most organizations that have a goal of increasing your profitability, Facebook Ads can be a valuable tool to utilize to give your engagement a boost. The investment you make in Facebook Ads could turn into a long-lasting profit […]
Few things are more frustrating than putting a lot of energy into a project and seeing no return on your investment. Time and again, company websites fail to get the hits you were sure would come shortly after launching. The blame can be assigned to an assortment of issues, including your approach to SEO. A […]
The holiday season always has an extra hint of something in the air around this time of year. Maybe it’s the smell of freshly baked treats in the kitchen, or the sound of family, old and young, gathered around the table for a game. Or maybe it’s the light in a child’s eye on the […]