Marketing Musings

Are you surprised to hear that social media is a solid channel for B2B marketing? Find out why and how you should use social media for growing your brand.
Social Media: The Surprisingly Simple Answer for B2B Marketing

Social media makes perfect sense for B2C marketing, because it’s consumers who are spending their time there, connecting with friends and whiling away the hours between work and sleep. Well, it shouldn’t come as a surprise to you that many of those consumers are also members of your target market, the very people that your […]

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Monday Morning Coffee
Monday Morning Coffee With Cupcakes & Pupcakes

For many people, pets are an important part of their family. And we treat them like family. Even having celebrations for them, like birthday parties and gotcha days. One local business helps make those celebrations a little more special. Cupcakes & Pupcakes makes sweet treats for both dogs and humans. The owners say they have […]

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Your Instagram marketing campaign isn’t complete without reviews and testimonials from customers.
How to Use Reviews as an Instagram Marketing Tool

Customer reviews can make a big impact on your Instagram marketing strategy. After all, research from BrightLocal shows that 91% of consumers read customer reviews as a part of their purchasing decision. Where does Instagram fit into this purchasing process? 83% of Instagram’s one billion monthly users say they are there for product discovery purposes. […]

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Does your social media marketing need a little extra personality? Try emojis for emphasis.
How to Use Emojis in Social Media Marketing

You love a good text peppered with emojis, and there are certain ones that you almost can’t communicate without (eye-rolling emoji, anyone?). If your social media marketing could use a little more personality, inserting a few emojis can give your messaging some emphasis. Just be careful. Those little yellow faces have the power to make […]

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Monday Morning Coffee
Enjoy Your Monday Morning Coffee And Let’s Talk Sports (Because We Miss Them)

You know the old saying, “You don’t know what you’ve got ‘till it’s gone”? That is how many members of Team SJC feel right now about a world without sports. While we completely understand that sports and nearly all public events have been canceled for good reason while we try to “flatten the curve” of […]

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Creating B2B marketing content is easier with an objective third-party’s assistance.
B2B Marketing in the Age of Video

Few will argue with the power of video in B2B marketing today. That doesn’t mean creating captivating video is easy – it takes skill and focus on specific key areas, including your value as a brand and your knowledge of your target audiences’ needs. Ultimately, the end goal is to see a return on your […]

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You won’t overhaul your marketing strategy every month, but you’ll review your metrics continuously.
SJC is Here to Help: Let’s Work Through This Together

It’s an unusual, unprecedented situation. None of us were prepared to create a plan so that our businesses could weather a situation like this. But the tools available through content marketing may help you solve some of your immediate business challenges during the current crisis, and we are here to help. Content marketing reaches audiences […]

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Monday Morning Coffee
Monday Morning Coffee and Binging to Pass the Time

As community gatherings have been postponed, sporting events have been canceled and vacations have been put on hold during this unprecedented time; people are finding themselves lacking entertainment while now being self-quarantined. As many of you find yourselves stuck inside with nothing to do, you may be fortunate enough to have subscriptions or streaming services […]

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Developing the right content is a crucial component in B2B website design.
B2B Website Design Elements With Proven Results

By most accounts, a company’s website represents a relatively small investment in the business strategy, yet B2B website design is something that is vastly undervalued. Your website serves many purposes. It can be the place where you inform your target audience, nurture your leads, gain new leads and more fully develop relationships going forward. Your […]

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Try this sweet little marketing lesson that comes topped in buttercream. Yum…
When Marketing Imitates Dessert: A Cupcake Lesson

In the last decade, cupcakes have gone from strictly kids’ fare, offered in bright colors at birthday parties, to an elegant and trendy option for weddings and showers. Baked with exotic flavors and displayed in tiered formation, these little desserts have experienced a rebirth that any marketing team would love to orchestrate for their brand. […]

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