Marketing Musings

Enjoy some Monday morning coffee with some local farmers and a peek into the agriculture industry.
Monday Morning Coffee in the Football Huddle

This fall, your Monday Morning Coffee will be all the more rich and rewarding. That’s because you’ll be sipping in the glow of football season. The Friday night lights, the band playing the fight song and the smell of soft pretzels all contribute to the magic that hangs on through Monday morning. Maybe it’s your […]

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Use your marketing research to build content that speaks to specific audiences.
Should You Tailor Your Marketing Strategy for Younger Audiences?

If your target market includes Gen Z and Y segments, you will want to tailor your strategy to the preferences of these groups. Younger buyers are sensitive to marketing content that is too “salesy” and they will quickly move to another brand if your content includes a lot of pressure to make a purchase. While […]

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B2B marketing should include video content to connect with audiences at an emotional level.
Big Brands Like Intel Show How Videos Can Be Key For Your B2B Marketing Strategy

Are you trying to work video into your B2B marketing strategy? This dynamic tool performs a lot of tricks: offering your audience how-to instructions, behind-the-scenes activity at your headquarters or the unboxing of a new product line. It is a unique way to connect with potential customers, allowing you to be authentic and convey a […]

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Enjoy some Monday morning coffee with some local farmers and a peek into the agriculture industry.
Monday Morning Coffee With Bling

When it’s time to refresh your clothing, shoes, or jewelry, your first thought may be to head to the mall. While these businesses feature great prices and merchandise choices, it may be time to try a boutique experience. A boutique provides access to exclusive styles and offers a chance to support a small local business […]

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Video marketing can help you engage audiences at the emotional level.
Boost Consumer Engagement With Video Marketing

Whether you’re trying to generate more leads or simply ramp up your engagement with your target market, relying on the same marketing strategy year after year is not going to yield strong results. In recent years video marketing has become critical to engaging with audiences, so if your strategy hasn’t been updated to include video, […]

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Your audience wants to be known. Give them the personalized treatment they prefer.
Knowing Your Audience (Spoiler: They’re Actual People)

It’s easy to get stuck picturing your audience as a faceless crowd. Maybe your business has grown enough that you’re not quite sure who follows you on Instagram anymore or whether your blog is being seen by people likely to buy from you. This is a common growing pain for businesses when you transition from […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee With The Angry Swede Brewing Company

Downtown St. Joseph has established growth over the past several years with new businesses, breweries and restaurants. Old, vacant storefronts and buildings that have great bones and lots of character, but just need a little rejuvenation and some elbow grease, have come back to life. One of these businesses not only took on the challenge […]

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Vary your Instagram marketing content and connect better with customers.
Instagram Marketing Tips for Connecting With Your Audience

With more than 2 billion active monthly users, Instagram is a great resource for distributing content to users that could be your customers. More and more brands in both B2B and B2C are experimenting with Instagram marketing and finding success by building a strong community. To build a community you need to start by researching […]

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Telling stories in content marketing is a key way to make a difference.
Personalize Your Content Marketing to Connect With Your Audience

The goal of content marketing is to reach the consumer on a personal level. One way to approach this is to spell out a problem your target audience is having and how your brand solves that problem. Strong content marketing strategies involve crafting a message that says you understand the issues consumers are facing today […]

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Enjoy some Monday morning coffee with some local farmers and a peek into the agriculture industry.
Monday Morning Coffee With the Red Rally

Monday Morning Coffee With the Red Rally St. Joseph, Missouri, the headquarters of SJC Marketing, sees a lot of red in July and August. So much red. And we couldn’t be happier. We aren’t referring to our SJC branded red and black logo. Although we love our target symbol and use it across all our […]

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