Marketing Musings

Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee Blog With Longboards Wraps and Bowls

If you haven’t stopped by Longboards yet, get ready to say “Aloha” to some of the most delicious food you’ve ever had. Longboards Wraps and Bowls started over 15 years ago with locations in Gladstone and Liberty, Missouri but has now expanded to Lee’s Summit and St. Joseph, as well as Mission, Kansas They also […]

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There are critical elements to website design that have nothing to do with IT; it’s about how it makes visitors feel.
No, You Don’t Want to Build Your Own Website (Trust Us)

It’s time for a new website, and whether you’re a startup or an existing business with a dated site, there are plenty of platforms that will tell you that a DIY site is easy… so easy that in just a few simple steps, you can be up and running with your new site. But here’s […]

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Is it time for your marketing plan to get some new tools and techniques?
It’s Back-to-School for Your Marketing Plan

It’s that time of year when a suspicious liquid leaking out of your kid’s old lunchbox has you pitching it in the trash and placing an online order. Or when your kids’ pants from last year are suddenly hitting mid-calf. Sometimes things just need replacing or updating. And sometimes your marketing plan needs the same […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee and Building Your Legacy

Nothing is more synonymous with St. Joseph, Missouri than the Pony Express. For its short 18 months that it was in operation, it’s incredible that the service it provided is still being talked about today. Closing the gap between the Gold Rush and the expansion of both railroad and telegraph lines, the Pony Express was […]

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Your marketing strategy should be based on data, but it’s also important to remember the art of marketing.
Don’t Lose Sight of the Art of Marketing

There’s a whopping amount of data available to you about what your customers do and why they do it. You can know what they tend to click before they finally decide to make a purchase. You can learn which subject line led to the most click-throughs on your email campaign. No behavior is too minor […]

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With millions of active users per day, use Facebook ads to gain traction.
Expand Your Reach With Facebook Ads

Nearly two billion active users are online each day, and many of them visit Facebook multiple times during that day. Unfortunately, your chances of reaching consumers organically through a Facebook post are slim, which is why you need to find ways to promote your content. Facebook ads is an excellent tool to help you get […]

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Enjoy some Monday morning coffee and read about a local favorite outdoor activity spot.
Monday Morning Coffee With Max Joe’s Daiquiri Lounge

There’s a new place in St. Joseph where you can go to enjoy a refreshing frozen cocktail to cool you down when the heat is rising. Max Joe’s Daiquiri Lounge, located at 2013 S. Belt Hwy Ste. 100, recently opened, offering a variety of flavor options daily. The mother-daughter entrepreneurs LaQuella Wilkinson and Daresha Nicole […]

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A branding strategy is a comprehensive way to help your customers experience your brand.
Your Branding Strategy Has a Big Impact on the Customer Experience

Your branding strategy is a critical part of the customer experience. Consumers don’t want to simply purchase a product or service based on price and then move on. They want to feel like they are partnering with a company that shares their values and interests. Content Box: How do you effectively communicate your brand messaging […]

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SJC Marketing explores the tactics necessary for a winning Instagram Stories strategy.
5 Best Practices for the Biggest Impact With Instagram Stories

Instagram Stories is a great way to connect with your audience, and is particularly effective for industries where visual elements make a big impact in your marketing. Not all Instagram Stories campaigns result in growth. How can you invest your time for the best and biggest impact? Balance Creativity with Structure: Instagram Stories is an […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee With Sail Away Wine

Are you looking for a fun evening out somewhere that’s not like other places you’ve been to? Taste the world one sip at a time at Sail Away Wine, a new and creative winery in North Kansas City! Sail Away Wine is much more than just another winery in the Kansas City area. With 75 […]

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