Marketing Musings
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In a 2020 survey, 86% of consumers said they would like to see more videos from the brands they like. Video is certainly maintaining the interest of audiences, but it may not be enough to simply put a video up on social media every now and then. Your video marketing requires a more targeted strategy. […]
You’ve likely entered a contest on Facebook before, excited about the super-size pizza or cute new t-shirt you might win. But those fun contests aren’t just about the prizes, they are a way to gain targeted leads on the path to business growth. If you want to try running a contest as part of your […]
We all know the beloved children’s story, “If You Give a Mouse a Cookie” by Laura Numeroff, but, do you know what happens if you give a business a Monday morning coffee with SJC Marketing? The possibilities are endless. . . If you give a business a Monday morning coffee with SJC Marketing, they’re going […]
You’ve heard that content is king, but it’s taking on new importance in an era when consumers are weary of advertising noise and skeptical of brands trying to sell, sell, sell. People are looking for a connection, not just a purchase, and content marketing is your best method for a better customer relationship. Here are […]
If you haven’t yet managed to muster up the enthusiasm for creating your 2021 digital marketing strategy, you’re not alone. Even those that mastered the agility and flexibility necessary for survival in the past year might be wondering where to go next. Don’t worry, because the trends emerging for 2021 aren’t going to require a […]
The Albrecht-Kemper Museum of Art showcases some of the finest collections of portratis, sculptures, paintings and mixed media pieces in the Midwest, including collections spanning the 18th century through the 21st. Yet one of the most popular exhibits happens each winter and showcases the exceptional creativity and talent of the local Museum membership, with the […]
You’re proud of what your company does, the products/services you provide, which meets the needs of your target audience, but does your marketing content reflect that? There is a chance that the efforts you put toward marketing could be costing you time and money. When you outsource your marketing, you can avoid that issue while […]
LinkedIn is a great place to demonstrate the authenticity of your brand and build relationships, as well as learn about others in your industry. So get ready to take some real steps to put some polish on your LinkedIn marketing strategy. Step One: Mix It Up. Several years ago, LinkedIn made its Publisher feature available […]
It’s the one your mother warned you about. They change their minds all the time, you can’t seem to get an idea of where things are going, and you keep investing money without being totally sure whether you’re getting anywhere. Just when you think you know them intimately; the situation completely shifts. It’s not a […]
Building an effective customer acquisition strategy is a complex task, but even though there is artistry to this process, there are also proven best practices you should use when you’re developing content and a plan for your outreach. You have many options in your approach to utilizing social media platforms in your customer acquisition strategy […]