Marketing Musings
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Trying something new in your small business marketing doesn’t have to feel risky or make you feel like you’re going out on a limb. Pushing your strategy a bit outside your comfort zone can enable you to reach new segments of your market and more effectively engage with customers. Maybe trying something new has been […]
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Who doesn’t want to walk into a bar that looks like a Christmas bomb exploded in it? Add in a holiday cocktail and live music and your inner Clark Griswold would be in heaven. You can have it all at Santa’s Den, a pop-up-themed Christmas bar. It’s not a new location, but a local watering […]
Yoga, meditation, walks in nature. A full day at the spa. These are great ways to engage in self-care, but if you really want to take great care of yourself, you outsource your marketing. Sound a little like a stretch? Okay, hang with us for a minute. When you outsource your marketing, you are doing […]
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Nearly everyone has a decent camera in their pocket these days on their phones, but does that make everyone a professional photographer? You might have mastered the selfie, but can you capture images that truly represent your brand and visually reach your target audience? While your phone camera can be good for some visual pieces […]
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If you’ve spent any time with a church youth group, on a school playground or around a summer camp, there’s a pretty good chance you’ve spotted the game 9 Square in the Air. Grab a lid for your Monday Morning Coffee, because this week, it may get bumped a bit. We’re getting a glimpse into […]
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Creating captivating visuals has always been a great way to entice consumers. Additionally, with technology constantly evolving, there are more options available for creating better visuals than ever. Drone photography is one of the newest avenues for creating more successful marketing content – but is it an option for your company? While the military has […]
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You can see the panic. You don’t even have to look closely. It’s in their eyes, it’s in the fidgety twitch they get when they’re in a conversation too long or in the sleep-deprived way they clutch their coffee cup as if it’s a survival technique. That’s right, it’s holiday shopping season. If you felt […]
Black Friday might be over, but the holiday shopping season is in full swing. This year, we hope you’ll make plans to shop our many local businesses here in St. Joseph. As you sip on your peppermint mocha this morning, let’s look at the impact shopping local can have on our community and why we […]
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The Content Marketing Institute just released its 2022 Content Marketing and Visual Storytelling Survey, and there’s clear information about the future of video content and its role in your marketing strategy: 73% of marketers say video is growing in importance. But 88% say they aren’t using video to its full potential. So, what’s needed? According […]
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If you’ve never implemented content marketing as a strategic technique in your business, there are a few good reasons you should invest in it: Brand Awareness: Regularly publishing valuable content helps your brand name become more known Building a Reputation: As you gain a voice in your industry, buyers will begin to think of your […]
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