SJC BLOG

It’s All About the Editorial Calendar for the Word of the Week

It’s still early in the year. You’re rocking those resolutions (celery stalk, anyone?), cleaning out your closets and talking about being the best version of you. It’s clean slate...

Lead Generation May Come Down to These Few Words

Your Call to Action Formula When you’re in marketing, writing a call to action can begin to take on the same feel as recording a voice mail message. You...

No Matter What You Thought of The Marketing Campaign, You Were Talking About Nike

Reaching Your Target Market Like Coke and Nike Are you willing to pull a crazy stunt to launch an effective marketing campaign, like maybe sending your product up into...

Customer Engagement Numbers Grow With Live Content

Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video,...

Monday Morning Coffee With the UCP Chili Challenge

Some like it hot. Others like it with white beans, or no beans, or maybe pork. We’re talking chili, of course. Lots and lots of it — all in...

Mobile Optimization Is Your Word of the Week

When is the last time you wanted to check something, and with your phone in your back pocket, you thought, “Oh, I’ll wait until I can sit down at...

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