Lead Forensics

Marketing Musings

Your small business needs content marketing to build a reputation for expertise in your industry.
Why Your Local Business Needs a Content Marketing Strategy

You’re a small, local business owner. You mostly get customers through word-of-mouth leads, but you’ve wondered if there are other ways you could be growing. The answer is yes, and the method is content marketing. Many small business owners assume that content marketing strategies are reserved for big corporations, but there are good reasons why […]

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Monday Morning Coffee logo with a cup of coffee and a smartphone in the background.
Let’s Enjoy Our Coffee This Monday and Talk About GivingTuesday: A Day to Celebrate Generosity in Our Community

You may have heard of the global movement on the first Tuesday after Thanksgiving known as GivingTuesday. Individuals and corporations have a highlighted opportunity to celebrate generosity and donate to nonprofit organizations that align with their interests or passions. GivingTuesday was created in 2012 at the 92nd Street Y and its Belfer Center for Innovation […]

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Establish a better digital marketing strategy by partnering with a proven professional in the field.
A Look Ahead at Digital Marketing in 2024

It might be too early to start planning your New Year’s Eve party, but the time is right to start looking at digital marketing trends expected to hit in 2024 and how your organization will respond. Will artificial intelligence (AI) make an even bigger splash in 2024, and will video content continue to grow in […]

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If you want a new format to mix up visual content in your digital marketing strategy, try an infographic.
Mixing Up Digital Marketing With an Infographic

If you want to engage audiences, visual content is key. Visual images are processed by humans at a rate 60,000 times faster than text. Images also stick better and for longer; only about 10% of information heard is retained, while the same information paired with an image allows for 65% retention. These are all good […]

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Monday Morning Coffee logo with a cup of coffee and a smartphone in the background.
Monday Morning Coffee at the Oldest Restaurant in Town

For this week’s edition of Monday Morning Coffee, we’re taking you back to the days of the Wild West. In operation since 1898, making it the oldest restaurant in the city of Saint Joseph, the Old Hoof and Horn Steakhouse began as a saloon and brothel, but slowly shaped itself into one of historic Saint […]

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Creating content that moves consumers can be achieved more consistently through video marketing.
Engage a Larger Audience With Video Marketing

It’s no surprise, given the rise of video in so many online platforms, that video marketing is now part of the content strategy for 91% of businesses. The inherent promise of video marketing is that it will help grow revenue, and that’s exactly what it does for businesses with a good video strategy. According to […]

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Your marketing strategy for 2024 should reflect some changes happening in social media.
Your 2024 Marketing Strategy: Social Media Trends

Marketing trends move fast, so if you’re beginning to look ahead to 2024 (which you should be), it’s a good idea to review your current marketing strategy and how it compares to behaviors in the market. Let’s take a look. TikTok Continues to Grow: The popularity of TikTok probably hasn’t escaped your notice. Even if […]

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Monday Morning Coffee logo with a cup of coffee and a smartphone in the background.
Monday Morning Coffee Talks Tacos

When you need to serve a crowd, tacos are the way to go. Tacos allow people to add their favorite toppings, avoid the ones they hate and achieve with perfect precision their ideal meat-to-veggies ratio. Tacos also serve as a metaphor for everything marketing. The next time you bite into a taco, think about these […]

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Looking to refresh your content marketing? There is value in outsourcing to an expert.
Is it Time to Outsource Your Content Marketing?

You’re an expert at what you do. You might even be referred to as a thought leader in your industry. But do you also happen to be a content marketing expert as well? Knowing the value of effective communication between the brand and its followers and knowing to say the right thing at the right […]

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The Magic of Perfect Pairings

Let’s talk about some of the classic perfect pairings of our time: Peanut Butter and Jelly: You’ve got to start with the best. The crunchy, salty taste of peanuts is perfectly complemented by the sweet grape flavor and texture of jelly. Each ingredient brings equal value to the sandwich, and ask anyone how they make […]

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