Marketing Musings

A company rebrand is often more complex than anticipated, with layers of changes and decisions to work through.
5 Things to Know Before Your Company Rebrand

Maybe you’ve been thinking about a company rebrand. You’re tired of your logo, your recent acquisition has changed the core focus of your business or you’ve noticed that your color scheme no longer fits who you are as an organization. Before you start a company rebrand here are a few things you need to know: […]

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Monday Morning Coffee
Monday Morning Coffee and a Glazed…Mug?

Where would coffee be without your favorite mug? It’s one with the perfect sarcastic message, or the mug that fits in your hand just so. It’s one that’s cracked and chipped, but it belonged to your grandma so you gingerly use it every day, hoping you don’t end up with a split lip. When it’s […]

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Creating videos for social media doesn’t require expensive equipment; a smartphone will do great to start.
3 Things You Should Know About Creating Videos for Social Media

If you haven’t jumped in on the video trend on your social platforms, the time is now because this is one trend that is only growing as a key part of marketing growth for companies across industries. Or maybe creating videos for social media is part of your strategy, but you’re not sure if there […]

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Rescue your marketing strategy from the same old formats by creating some great GIFs.
How to Successfully Include GIFs in Your Marketing Strategy

GIFs sum up your feelings in a three-second clip. They help you say, “Happy Birthday,” or “This is crazy,” in one convenient click. You and your siblings have entire conversations using them, fully understanding the coexistence of, “I’d drop everything to do anything for you,” but “If you chew near my ear again, you’re going […]

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Monday Morning Coffee
Monday Morning Coffee and Reflections on a Super Bowl Win

February 2, 2020. A day that Kansas City Chiefs fans will remember for a lifetime. Now that some time has passed since they took home the Super Bowl title, we thought it would be fun to hear from some of the die-hard fans of Team SJC on how it felt to watch their beloved Chiefs […]

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Email marketing comes with easily-accessible analytics that allow you to refine your strategy.
38% of Consumers Moved to Action by Email Marketing

Remember 40 years ago when email was just becoming a thing? Maybe you can recall sending your first attachment, or when people were obsessed with email chain letters. The channel has definitely matured into a better place, but it hasn’t lost its glossy sheen. Email marketing remains one of the most reliable ways to engage […]

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SEO best practices include smart keyword research and aligning your content with search engine algorithms.
Best SEO Practices Are Integrated With Content Strategies

Most companies are pursuing search engine optimization (SEO) at some level, and budgets for content marketing are increasing, but the smartest companies integrate SEO and content marketing as a part of a set of SEO best practices designed to encourage growth. Content and SEO strategies often fail to capture the potential momentum that can occur […]

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Monday Morning Coffee
For the Love of a Winter Day and a Good Book: Inspiration From Our Team for Your Monday Morning Coffee

Love is … definitely a good book on a winter’s evening. This week’s Monday Morning Coffee could give you some inspiration toward how you’ll curl up when Monday comes to a close. Be it digital or a good old-fashioned hardback, reading during the winter months is a favorite past-time across the SJC team. But it’s […]

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Capturing More Clicks on LinkedIn for Businesses More than any other platform,
Capturing More Clicks on LinkedIn for Businesses

More than any other platform, LinkedIn for businesses is the ideal setting for sharing your expertise in your industry. But while people are primarily there for professional reasons, that doesn’t mean leads are going to drop in your lap. You need a strategy that encourages clicks and engagement so that your posts are prioritized by […]

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If you could choose 20 things to promote your brand, what would they be? No matter what you think of, SJC does it.
20 Things to Promote Your Brand in 2020

2020 is a perfect time to … what else? Make lists of 20s, of course. Twenty new restaurants to try. Twenty books to read. Or, for the really ambitious: 20 naps to take. While 20 things can sound a bit intimidating when it comes to achieving 20 marketing objectives, there’s an easy answer. It’s outsourcing. […]

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