Marketing Musings
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Eat, Play, Win: Three words that seemingly anyone would get excited about. On the scenic banks of the Missouri River, right here in St. Joseph, sits the location to do exactly that. St. Jo Frontier Casino offers the premier spot for thrilling games, unforgettable entertainment, delicious food and loads of fun. Whether you’re a professional […]
Read More… from Monday Morning Coffee With St. Jo Frontier Casino
Is your website ready to meet consumer expectations in 2025? With the door quickly closing on 2024, it’s time to go through a checklist of improvements to optimize your site. But what does “ready” mean? No matter how small or large your business, your website won’t be considered ready for 2025 unless you make mobile-first […]
With each morning comes the routine desire for a perfectly roasted cup of coffee. Whether you’re making your daily commute to work, enjoying a warm mug on your back porch or meeting your friends at a coffee shop, the fact remains…We love our coffee. Hot or cold, bitter or sweet, big or small, dark or […]
Like it or not, we’re living in a digital era and if you want to connect with your potential customers, you need to embrace digital marketing. Not only is it cost-effective, but it is a way to enhance customer engagement, improve the user experience and attract more quality leads. One of the most valuable tools […]
Read More… from Is Your Business Ready for Digital Marketing? Here’s Why It Should Be
Consumers spend an average of two and a half hours a day on social media sites. And even though privacy concerns and various other controversies stir, Americans are holding fast to their preferred sites. According to Pew Research, YouTube and Facebook are the most popular sites. Does that mean you need to spend more time […]
Read More… from Know Your Audience When You Plan Your Social Media Marketing
Would we eat chocolate-covered strawberries? Oooh, yes. Chocolate-covered almonds? By the handful. How about chocolate-covered Brussels sprouts? That might be a stretch but chocolate can make anything taste good. If you’ve been looking for an excuse to try some new foods covered in chocolate, today is the day. Monday, December 16 is National Chocolate-Covered Anything […]
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Some refer to search engine optimization (SEO) as the “long game” or even “content marketing’s best friend”, but whatever you want to call it, SEO has proven effective in bringing attention to brands in a variety of industries. Have you made SEO a part of your marketing strategy? If not, let’s talk about why you […]
If your company’s LinkedIn account is not engaging your audiences, it is time to leverage video content and stir things up. Even though the platform is widely considered a B2B networking site, video content on LinkedIn for businesses can prove beneficial in reaching your business goals. It is widely documented that video is a key […]
Read More… from Increase Engagement by Integrating Video Into LinkedIn for Businesses
Christmas is about loving, compassion, grace, and joy- and there’s no better way to share that than by making a memorable impact on a family this holiday season. There are families in our community who may not have the resources to provide a delicious Christmas dinner or presents for their family this year. The Adopt-A-Family […]
Read More… from Enjoy Your Monday Morning Coffee and Spread Some Holiday Cheer With Adopt-A-Family
Why is brand personality so important? Today’s discerning consumers don’t become long-term customers solely because of the products or services they enjoy; they are faithful to preferred brands because they feel a high degree of attachment to what the brand represents. The more brand personality you can project in your marketing content, the more loyalty […]
Read More… from Success Stories: Brand Personality and Engagement