Marketing Musings
What We Write
Do you want to read long, boring content? Nope. Neither does your target audience. If you’ve been working on the assumption that B2B marketing is the all-business cousin of that party girl B2C marketing, it’s time to give your marketing a makeover. And we have just the thing. It’s video marketing. And it’s not just […]
Read More… from Goodbye to Boring: New Life for B2B Marketing
I think we’ve all heard the phrase, “Dog days of summer” before, but we may not be exactly sure what these “dog days” mean. Well, for this week’s Monday Morning Coffee, we’ll be offering somewhat of a history lesson, as well as some crucial tips to beat the heat and keep spirits up on the […]
Read More… from Monday Morning Coffee in the Dog Days of Summer
Given the sheer volume of content today, you need to make an impression that puts your content ahead of others. Did you know that the average user will give a website six seconds to impress them enough to stay or turn them off enough to click out of the site and onto a competitor? This […]
Read More… from Graphic Design and Credibility: Consumers Value Professional Design
Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text-only content. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]
If you’re from St. Joseph, you’ve probably heard “take it to BJ’s” at least once or twice, or maybe a couple hundred times. But who is BJ? In this week’s edition of Monday Morning Coffee, we’ll be answering this question while simultaneously highlighting a great, locally- and family-operated auto shop in St. Joseph. Located at […]
Read More… from Monday Morning Coffee With BJ’s Auto Collision and Restoration
Your company’s website is the first impression a potential customer has of your organization and where they’ll begin to understand who you are as a brand. And while it’s crucial to put plenty of planning into building your website, it’s equally as important to update it frequently. Mobile Friendly When users go online today, it’s […]
Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text only. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]
Read More… from 3 Benefits of Including Video Marketing in Your Content Strategy
There’s always something special about food trucks. Maybe it’s the fact that a small team is working to make an entrepreneurial dream come true. Maybe it’s the unpredictability of its location, leaving you feeling a bit lucky whenever you find yourself near one. Or maybe it’s just the fantastic food. Mido’s Halal Mediterranean Grill is […]
Read More… from Monday Morning Coffee With Mido’s Halal Mediterranean Grill
We hope you’re partying like it’s 1776 today! Pile on the pork steaks, grab some good potato salad and top it off with an ice cream cone while you enjoy the fireworks. We never get tired of celebrating what makes America great–liberty! Enjoy your day with your family and we’ll all get back to work […]
You put in a lot of long days. You knew that was what it was going to take to get your business started, and it’s been totally worth it. But the long nights? You know, besides the ones where you’re burning through Red Bull at your laptop. The sleepless ones where you are tossing and […]
Read More… from Why Strategic Business Owners Turn to Outsourcing