Marketing Musings

content marketing
Are You Missing a Key Part of Your Content Marketing Strategy?

B2B Marketing Requires Strategic Distribution Content marketing distribution is often treated as an afterthought. Many marketers put a lot of effort into defining buyer personas and creating content for them, but then don’t have a strategic distribution plan. It doesn’t matter how great your content is, if nobody ever sees it. For many campaigns, the […]

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marketing plan
Kick Off 2018 With the Right Marketing Plan

Make sure you start 2018 out on the right foot. Know the difference between B2B and B2C marketing. And if you need help figuring it all out, give us a call. We’d love to help you!   […]

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Monday Morning Coffee
Enjoy Your Monday Morning Coffee and Don’t Drop the Ball on Videos in 2018

There’s only one ball that should be dropped for the New Year, and that’s the giant one in Times Square at midnight. As you get ready to start your 2018 marketing game plan, make sure your strategy includes video. The proof is in the numbers; over 50 percent of marketing professionals report that video content […]

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content marketing
Are You Making These Common Mistakes in Your Content Marketing Strategy?

How to Make Your Strategic Marketing Plan Count It’s no secret that content marketing takes a lot of effort. It’s not simply throwing some musings into a blog and then sharing it on social media. For your strategic marketing plan to be effective, you have to put a lot of emphasis on the “strategic” part, […]

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B2B marketing
The New Complexities of B2B Marketing

SEO Best Practices Have Changed, and So Should Your Techniques When working on a B2B marketing plan, it used to be enough to have a solid set of keywords, plug them in liberally on your website and content and then wait for the traffic to roll in through organic search. Due to changes in the […]

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strategic marketing plan
Measure the Effectiveness of Your Strategic Marketing Plan

Marketing Analytics Help Define Areas of Strength and Weakness You can spend a lot of time developing a strategic marketing plan, but without defining ways to determine whether it’s working, you’re likely to waste a lot of time and resources. Utilizing marketing analytics will help you find out where your efforts are resulting in lead […]

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marketing trends
2018 is Not Far Away — What Marketing Trends Will Stand Out in the New Year?

Make a Strategy For Your Digital Marketing Even if we’re not ringing in the New Year for another three months, it’s fun to look ahead to what marketing trends are going to be at the forefront for 2018. Plus your company may be planning your marketing budget for the new year now, so it’s important […]

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video marketing
5 Things to Know About Video Marketing in 2017

Have You Made Video a Part of Your Marketing Strategy? This year has seen an increase in video marketing as it has become the top online activity for a large percentage of consumers. A recent survey by Animoto demonstrates the impact that video marketing is having on marketing strategies in 2017: More videos are being […]

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advertising for small business company SJC Marketing team photo
What Inspires You?

The company culture at SJC Marketing plays a key role in the quality of our work product. We truly find inspiration and joy in helping businesses voice their unique stories. Each marketing campaign we are tasked with is a new opportunity to stretch our creativity and we meet that challenge head on with effective communication, […]

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SEO best practices
Content Marketing: Maximizing the Power of SEO Best Practices

3 Things You Can Do to Improve Your SEO Harnessing the power of SEO best practices should be a big part of your content marketing plan, and it requires refining along the way. It’s easy to make a list of keywords and then go to work plugging them into your content, without doing enough to […]

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