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Marketing Musings

B2B marketing relies on a clear strategy and metrics in order to successfully run a campaign.
3 Biggest Challenges Plaguing B2B Marketing

You might think your biggest B2B marketing challenge is the fact that in the early days of your company, you invited everyone you know to like your social media profile and now you can’t get your mom to stop commenting on your posts. Okay, so that’s a pretty big one, but a recent survey identified […]

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One of the most common marketing myths is that you need to protect industry secrets.
5 Common Marketing Myths That Could Be Holding You Back

Don’t believe everything you hear about how to grow your brand. Marketing myths abound, misleading small companies trying to gain a bit of edge over their competition. Maybe you don’t have a dedicated marketing specialist to root out wrong information, don’t worry we can help. This list will help you to get started in dispelling […]

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Your B2B marketing should be more focused than ever on listening to your target market.
Small Business Marketing Plans for Creating an Effective Website

Have you ever gone online to find out more about a company and discover they don’t have an updated website or their website is hard to maneuver? Your next move was probably to cross them off your list as a potential source of goods/services and quickly move on to one of their competitors. Don’t risk […]

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From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
5 Marketing Lessons From Stranger Things (Actually, These Ideas Aren’t So …. Strange)

If you’ve stayed up too late or neglected some responsibilities to see what happens to the beloved cast of Stranger Things, you’re not alone. The Netflix series has swept the country with its awesome 80s nostalgia and likeable, yet slightly scary, mix of character development and plot twists. In this SJC blog, we take a […]

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If you're looking to grow your email list, be bold with your marketing strategy.
5 Secrets to a Successful Email Marketing Campaign

Grow Your Email List With These Easy Steps Despite its old age, (email has been around for 47 years!) email manages to easily keep pace with newer digital technology like social media. An email marketing campaign remains an effective way to reach out to potential clients, offer promotions to your loyal customers and provide resources […]

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