Marketing Musings

What We Write

Is it time for your marketing plan to get some new tools and techniques?

It’s Back-to-School for Your Marketing Plan

It’s that time of year when a suspicious liquid leaking out of your kid’s old lunchbox has you pitching it in the trash and placing an online order. Or when your kids’ pants from last year are suddenly hitting mid-calf. Sometimes things just need replacing or updating. And sometimes your marketing plan needs the same […]

Demographics can allow small business marketing efforts to more directly target their audiences.

How to Effectively Use Demographics for Small Business Marketing

Small businesses often dismiss certain marketing techniques and strategies, thinking they’re only for the “big guys.” Sure, maybe you’re not ready to launch your first Super Bowl commercial or hire a former sitcom star as your spokesperson, but there are some strategies favored by bigger companies that can also benefit from small business marketing. Harnessing […]

Marketing Strategy

Customer experience is not just a B2C thing anymore; it’s now a big trend in B2B marketing.

3 Things B2B Marketing Can Learn From B2C Marketing

B2B marketing has been evolving for some time, moving into what has typically been more of the B2C scene. Social media, humor and a focus on experience have all been seeping into the B2B marketing world for years, and for good reason. Whether it’s B2C or B2B, it’s all human-to-human. What began as a gradual […]

Marketing Plan

B2B marketing relies on a clear strategy and metrics in order to successfully run a campaign.

3 Biggest Challenges Plaguing B2B Marketing

You might think your biggest B2B marketing challenge is the fact that in the early days of your company, you invited everyone you know to like your social media profile and now you can’t get your mom to stop commenting on your posts. Okay, so that’s a pretty big one, but a recent survey identified […]

Marketing Plan

One of the most common marketing myths is that you need to protect industry secrets.

5 Common Marketing Myths That Could Be Holding You Back

Don’t believe everything you hear about how to grow your brand. Marketing myths abound, misleading small companies trying to gain a bit of edge over their competition. Maybe you don’t have a dedicated marketing specialist to root out wrong information, don’t worry we can help. This list will help you to get started in dispelling […]

Marketing Strategy

Your B2B marketing should be more focused than ever on listening to your target market.

Small Business Marketing Plans for Creating an Effective Website

Have you ever gone online to find out more about a company and discover they don’t have an updated website or their website is hard to maneuver? Your next move was probably to cross them off your list as a potential source of goods/services and quickly move on to one of their competitors. Don’t risk […]

Marketing Plan

From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.

5 Marketing Lessons From Stranger Things (Actually, These Ideas Aren’t So …. Strange)

If you’ve stayed up too late or neglected some responsibilities to see what happens to the beloved cast of Stranger Things, you’re not alone. The Netflix series has swept the country with its awesome 80s nostalgia and likeable, yet slightly scary, mix of character development and plot twists. In this SJC blog, we take a […]

Marketing Plan

If you're looking to grow your email list, be bold with your marketing strategy.

5 Secrets to a Successful Email Marketing Campaign

Grow Your Email List With These Easy Steps Despite its old age, (email has been around for 47 years!) email manages to easily keep pace with newer digital technology like social media. An email marketing campaign remains an effective way to reach out to potential clients, offer promotions to your loyal customers and provide resources […]

Email Marketing