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Marketing Musings

Take the leap into a new small business marketing strategy and gain new customers.
Is It Time For Something Different For Your Small Business Marketing?

Trying something new in your small business marketing doesn’t have to feel risky or make you feel like you’re going out on a limb. Pushing your strategy a bit outside your comfort zone can enable you to reach new segments of your market and more effectively engage with customers. Maybe trying something new has been […]

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Ooh, just what you always wanted: a brand-new marketing strategy from SJC Marketing!
The Gift on Every Business Owner’s List

You can see the panic. You don’t even have to look closely. It’s in their eyes, it’s in the fidgety twitch they get when they’re in a conversation too long or in the sleep-deprived way they clutch their coffee cup as if it’s a survival technique. That’s right, it’s holiday shopping season. If you felt […]

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Video marketing is expected to expand in 2023, but many companies aren’t ready.
The Most Coveted Part of Video Marketing

A dedicated videographer? Better equipment? Nope. The thing that companies wish they had most is a solid video marketing strategy. That’s one of the major findings of the 2022 Video & Visual Storytelling Survey conducted by the Content Marketing Institute. The survey revealed that only 12% of respondents believe their team is making the most […]

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How do You Wrap a Marketing Strategy?

The end of the year is right around the corner, and as happens this time of year, people are starting to buzz about the gifts they’ll buy and the gifts they hope to receive. You may be wondering just how much hinting you’ll have to do to get someone to surprise you with a marketing […]

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The decision to outsource your marketing could come with unexpected benefits, like a fresh take on your strategy.
4 Reasons it’s Time to Outsource Your Marketing

Is it time to outsource your marketing? You may have noticed that you just don’t have the time or energy to engage in marketing activities, but you have reservations about outsourcing: How will they know my business well enough? What if it’s outside my budget? How do I choose an outsourcing partner? These are all […]

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Utilizing a marketing strategy with both traditional and digital methods is a great way to hit your engagement goals.
Use the Hybrid Approach in Your Marketing Strategy

Digital marketing has taken the world by storm. Consumers are being engaged more regularly with digital marketing, which improves loyalty, and they’re also targeting the right audience while generating more leads. Does this mean the traditional marketing strategy is dead? Far from it! Just ask people who ditched traditional marketing when they discovered all the […]

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Your marketing needs a strategy or you’ll show up prepared for failure.
4 Surprising Ways Marketing is Like the Olympics

Whether you love the human-interest stories, the thrill of the competition or the after-hours interviews with athletes, it was almost impossible not to get caught up in the ’22 Winter Olympics in Beijing. And it’s no surprise that you found yourself being reminded of marketing over and over as you watched the events unfold. Wait, […]

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Pull in more interest with captivating visuals in your B2B marketing.
B2B Marketing Utilizes Infographics for Maximum Influence

It’s well-documented that consumers are stimulated by images in marketing content, which explains the big push to create more video. But what about visuals in B2B marketing? While there are different responsibilities between a consumer and a B2B buyer, both are susceptible to the impact of images. Consider this scientific fact about how the human […]

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Recognizing the small moments not only helps us enjoy life more but also gives us key insight for marketing decisions.
It’s the Little Things in Life … And in Marketing

Maybe it’s the fresh smell of a steady rain or the satisfaction of matching every pair of socks in your laundry. It might be clicking off the gas pump at exactly the dollar you planned to spend. Or it might be the smell of fresh coffee in the morning. Experts say that it’s not just […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee With Provisions by Bee and Thistle

Bee and Thistle, a gift and home goods store in St. Joseph, opened on Frederick Avenue. this time last year. With home décor for every style, you can’t go in their store without finding something perfect for your home.  And with endless options, you are more likely to come home with several new items to add […]

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