Marketing Musings

Listening to Your Target Audience Can Inspire Creative Marketing Ideas

What Some Big Brands Did by Listening Closely When you consider creative marketing ideas, your plan might be to try and create that perfect concept that inspires a viral video and launches your brand into global awareness. While you may be one of the lucky few to hit on the right combo for instant fame, […]

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SEO best practices
Make 2017 a Success With SEO Best Practices

SEO is a Must in Your Strategic Marketing Plan Success comes as a result of strategy, not skimping or scrambling. If the latter characteristics describe your approach to SEO, it’s time for a change. You need a strategic marketing plan that includes SEO best practices. Set a goal, right now, to work your way through […]

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Creating a Marketing Strategy: It’s a Marathon, Not a Sprint

Look at Your Marketing Plan Like a Marathon and Stay the Course What’s the difference between a marathon and a sprint? A marathon is a long-distance run that requires training, tenacity, focus, dedication and a consistent pace. A sprint, by contrast, is a fast explosion that requires the runner to give everything she has in […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: Four Marketing Influencers You Want to Know About

  Check out my top picks of marketing influencers you should be following! These movers and shakers of the marketing world have lots to offer, and keeping them under your radar can keep you totally inspired. Joe Pulizzi– He’s the founder of the Content Marketing Institute, author of Content Inc., and even coined the term […]

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marketing plan
Marketing Plans to Bring Back Fame…

And Utilizing Social Media Strategies to do So For those of you reading this who are over the age of 17, you’ll remember an era where there weren’t a lot of ways to ignore advertisements, they were central to your marketing plan. If you were watching TV, you could skip to another channel to avoid […]

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marketing trends
Branding Tips That Won’t Change With Marketing Trends

Your Strategic Marketing Plan Shouldn’t Change Either Through all the marketing trends that have come and gone over just the past five to 10 years, you may be wondering how in the world you’ll keep up. Do I Snapchat or Tweet? Should I be running PPC campaigns or blogging? How can I handle doing all […]

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marketing plan
Your Grandma Doesn’t Use Snapchat – Create a Marketing Plan for the Right Audience

And Keep Your Audience in Mind When Considering Digital Marketing Trends Recently SJC Marketing presented to a local chamber on sculpting your social brand and shared about “The Big Five” of social media platforms (Facebook, Twitter, LinkedIn, Instagram and Pinterest). An audience member asked if they should be using Snapchat. Our response was that they […]

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creative marketing ideas
Creative Marketing Ideas Anyone Can Try

Advertising Strategies That Boost Your Brand and Don’t Steal Your Time If you’re like most people who have something to offer or sell, you’re sitting at your desk wondering what to do with all your spare time. Not. Instead, you’re considering some creative marketing ideas that you can do in the nooks and crannies of […]

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Tips for a Successful Email Strategy as a Part of Your Holiday Marketing Plan

An Email Marketing Strategy That Stands Out in the Holiday Noise You’re a consumer, so you know all about the onslaught of holiday marketing. Your email inbox fills with every character from Frankenstein to Frosty between October and January, and not necessarily in that order. Everyone is trying to capture your attention with an email […]

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marketing plan
Identify the ABCs of a Marketing Plan

Is Your B2B Social Media Strategy Aimed at the Right Targets? You cannot compare apples to oranges, we all know that. Many things can get lost in translation when you try to put a square peg through a round hole. For example, when brands do not understand the difference between a B2C and a B2B […]

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