Is it time to outsource your marketing?
You may have noticed that you just don’t have the time or energy to engage in marketing activities, but you have reservations about outsourcing:
- How will they know my business well enough?
- What if it’s outside my budget?
- How do I choose an outsourcing partner?
These are all common and understandable questions about outsourcing, but you may find that the marketing team you work with is used to talking clients through these issues and helping them realize these great benefits:
You Save Time: When you own a small business, time is always running short. You’re managing a team, working with vendors, handling everything from payroll to stocking the paper products in the bathrooms. Time is a precious commodity.
When you outsource your marketing, you have more time to focus on the core purpose of your business. Marketing is a full-time job and delivering measurable growth requires some time commitment. But it doesn’t have to be your time.
You Get Expertise: When you hire an in-house marketing specialist, you may get someone who specializes in search engine optimization (SEO) or social media or web development. It’s pretty unlikely they will be experts in all three areas, plus email marketing, graphic design and copywriting. But when you outsource your marketing, you pay for the mix of expertise you need for your business.
You Improve Your ROI: A strong marketing team won’t just post on social media and send out email newsletters on your behalf without a strategy that includes goals with metrics. You’ll know how you invested and how much revenue it generated. Marketers are creative types but they also love their data. They’ll be happy to prove to you what your investment delivered.
You Get New Perspective: Even if you have an in-house marketing team, working with another team can provide the benefit of seeing your brand and your strategy in a new light. The outsourced team may see an opportunity that’s been overlooked or know about a new strategy that could help you introduce a new product line.
When you outsource your marketing to SJC Marketing, you get one more benefit: someone who is as excited about your brand as you are. In addition to being creative and data-driven specialists, we also have a culture of getting invested and excited about the companies we work alongside. Contact us and let’s get this partnership started!