If it has been a few years since you’ve updated your website, you’re likely due for a refresh. Much has changed in how websites are used, but also the role they play for your business. Here are four reasons you should invest in user-friendly website design:
Speed: If your website has a lot of slow-loading images or simply takes longer than a second or two to load, you can count on losing visitors to a competitor’s site. It may seem trivial, but instant gratification is…well, gratifying. Visitors will happily go somewhere else if your site won’t load right away.
SEO: The more your website design is up-to-date with the latest best practices for elements like white space, visual content and meta descriptions, the better it will rank on search engines. With search engine optimization (SEO), this set of techniques helps potential customers find you.
Conversions: If your site is hard to navigate, with visitors struggling to figure out which part of your menu leads to the page they want, they probably won’t stay. A well-designed, user-friendly website will naturally ease visitors toward a purchase. It’s done with easy-to-navigate menus and buttons that encourage the visitor to take the next step, such as a call to action on a blog post that invites them to look at the product line.
Mobility: One of the most important updates you can add to your website design is a mobile-friendly site. No matter what industry you’re in, your target market is made up of people that use their smartphones to search for solutions, products and companies. You need to be optimized for mobile in your website design or you will lose opportunities.
Have you been thinking about a new website design but aren’t sure where to begin? Contact us at SJC Marketing. We know how to create a website that hits all of these user-friendly items as well as showcasing what’s great about your company and your brand.