Lead Forensics

Why Should You Outsource Your Website Design?

An effective website design doesn’t just look good; it is technically proficient at improving your SEO.

There are plenty of templates and do-it-yourself options out there for website design, promising a working site that fits your budget. So, why do so many small businesses abandon their DIY sites mid-project and hire a website designer?

Website design is a DIY project if you are living in the 1990s and you only depend on your site as a way to list your phone number and “about us” page. But in today’s market, you need a website that works a lot harder than that. And it’s all about the website design.

Here are a few reasons why investing in a professional is a better option:

SEO: Launching a discussion about search engine optimization (SEO) is a bit of a can-of-worms situation because it is an expansive and technical topic. But while many people know that blogs and video posts improve your ranking on search engines, there’s also a high level of expertise that goes into a website design to support SEO. From white space to keywords and meta descriptions, there is a lot to consider.

First Impressions: Your visitors take less than one second to assess your brand based on your website. From slow load times to a menu that’s a confusing maze, what is your DIY website going to say to your visitors?

Building Trust: You can probably tell DIY sites from professionally-developed sites, and your audience can, too. A well-designed website sends a message to your audience, communicating that you are taking your brand seriously and they should, too. You’re not in this business for a quick hit and you’ve invested in the tools that make your customers’ experiences enjoyable, building loyalty for a long relationship with them.

Bugging Out: Your DIY site will begin to have small functionality problems within a year or two of setting it up. These sites are simply not resistant to intrusion and bugs, unlike a custom site that is built to last and withstand frequent attempts at undermining its quality.

Thinking long-term… At SJC Marketing, we hear from a lot of small businesses that have abandoned a DIY plan when it went south. These companies spent more money in the long run than if they had pursued a professional website design from the start. Fortunately, we have a few different options when it comes to website design, and it’s likely that there’s one to fit your budget. Contact us and let’s see what we can build together.


Previous Next
Test Caption
Test Description goes like this