Lead Forensics

Use the Hybrid Approach in Your Marketing Strategy

Utilizing a marketing strategy with both traditional and digital methods is a great way to hit your engagement goals.

Digital marketing has taken the world by storm. Consumers are being engaged more regularly with digital marketing, which improves loyalty, and they’re also targeting the right audience while generating more leads. Does this mean the traditional marketing strategy is dead? Far from it!

Just ask people who ditched traditional marketing when they discovered all the perks that come with digital marketing: They will tell you that coming back to the more traditional marketing together with the digital marketing helped them achieve their goals.

Traditional Marketing Mediums

For those that have followed marketing trends, you know there has been talk of various media going out. This talk often included print ads in newspapers and magazines, television and radio spots, as well as billboards. This might have influenced many companies to take their marketing strategy and shift it entirely to digital ads and everything online.

The problem with that digital-only ethos is that you have to account for a certain amount of white noise that consumers are hit with on a daily basis. Yes, consumers are spending a lot of time online, but that doesn’t mean they haven’t learned how to block out the noise that doesn’t matter to them, which could include all the hard work you put into building and placing your content, whether it is paid or organic.

Taking a multi-pronged approach, which includes mixing in traditional marketing with digital marketing strategies, will help you better meet your marketing goals.

Top traditional channels include:

  • Direct mail
  • Radio
  • Print ads
  • Television commercials
  • Newspaper
  • Billboards
  • Pedestrian marketing
  • Product placement

Getting the word out about your brand matters. All marketing strategies have their own unique niche, so pick the channel that works best for your brand.

Perks of Traditional Marketing

Everyone is looking to save money, yet marketing professionals know you need to spend some money to make it. Therefore, getting the most bang for the buck is on everyone’s mind. Fortunately, traditional marketing is cost-effective. Its affordability is one of the main reasons decision-makers in companies come back to it.

There is little argument about how traditional marketing has gone through a transition, and most agree that it will continue to evolve. However, the way companies continue to keep this form of marketing in their budget speaks volumes to its relevance.

Partner With a Professional

Looking for a better way to marry your traditional and digital marketing strategy? Work with a professional marketing agency that takes a strategic approach to choosing the right mix for your brand. At SJC, that’s what we offer our clients. We’ve got a strong foothold in the digital space, but we also know which traditional channels will help you hit your goals. Contact us and learn more about our approach to getting more eyes on your brand.

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