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Facebook ads sometimes can appear to be a “set it and forget it” type of tool, but there may be more to success than you’re realizing. While Facebook ads can be deceivingly simple, there are five common mistakes you can avoid to maximize their effectiveness: Mistake #1: Becoming a Broken Record Don’t run your Facebook […]
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Tucked away in a large clearing and surrounded by forest is St. Joseph’s new bike trail, complete with dirt-worn hills, obstacles and some jumps for riders of all levels. The best part is it represents the effort of several enthusiastic volunteers. The second-best part? The trail is drawing in new riders to the sport and […]
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Change can be uncomfortable, but at times it is necessary. An entrepreneur has a choice to make when their livelihood is jeopardized because of changes beyond their control. A strong entrepreneur can take lemons and make them into … jewelry. One of those strong, fearless entrepreneurs is Liz Thomas, creator and founder of Liz Made […]
While an engaging Instagram presence may drive some traffic to your website, you may be able to multiply your lead generation by creating an Instagram landing page. A landing page ensures that visitors filtering into your website from social media know where to head next. Here are three tips that build conversions: The 5-Second Test: […]
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If you’ve ever walked out of a dark movie theater into bright afternoon sunshine, the feeling of emerging from a Covid-19 shelter-at-home order wasn’t completely new. You’re a little surprised to find that the world is still out there. In both cases, you’ve probably indulged in a little too much sitting and a few too […]
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It’s summer, and it’s hot. That means it’s the perfect weather to feel the wind in your hair at a locally-owned electric go-kart track, Joe Town Speedway. Built in 2018, Joe Town Speedway is one of the most technologically-advanced tracks anywhere, with the karts operating with no gasoline. There’s no motor-like smell, no fumes and […]
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There is just something about shopping locally that makes your experience special. Add to that curated items that are matched with your personal preferences and you have a shopping experience that you will want to repeat again and again. If you haven’t shopped at the new Life.Style Boutique inside St. Joseph’s Garden Gate, you are […]
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Your brand messaging is securely grounded in your values, and not a single piece of communications leaves your realm without a careful cultivation of that message. Your brand image rests on years of cultivation, and you’re proud of your place in your industry. What if it all Crashed Down? It might be a well-meaning employee […]
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As social media began to dominate digital marketing, B2B languished a bit until LinkedIn for businesses filled the void. Now, in another sweeping rescue, they’re customizing a common social media format to tailor it to business use. Stories will soon be a part of LinkedIn. What should you expect from Stories? Well, the feature is […]
Your headshot for your business is not about vanity – it’s about putting an image to an idea so your target audience gets a better grasp on who you are as a brand. Business professional headshots say 1,000 words about your company. Everyone has a camera in their pocket these days, but that doesn’t make […]
Read More… from The Importance of Business Professional Headshots For Your Brand’s Image