Marketing Musings

A branding strategy is a comprehensive way to help your customers experience your brand.
Your Branding Strategy Has a Big Impact on the Customer Experience

Your branding strategy is a critical part of the customer experience. Consumers don’t want to simply purchase a product or service based on price and then move on. They want to feel like they are partnering with a company that shares their values and interests. Content Box: How do you effectively communicate your brand messaging […]

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Few companies are prepared for a crisis that involves their reputation. Be prepared for a brand image restoration.
How to Restore Your Brand Image After a Crisis

Your brand messaging is securely grounded in your values, and not a single piece of communications leaves your realm without a careful cultivation of that message. Your brand image rests on years of cultivation, and you’re proud of your place in your industry. What if it all Crashed Down? It might be a well-meaning employee […]

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branding strategies
Are You Ready For a New Brand Strategy?

4 Things to do Before You Relaunch Your Brand and Develop a New Strategy A well-planned brand strategy helps you reach your target audience, and for many companies, there comes a time when you realize that your current strategy isn’t an effective way to do that. If you are consistently missing the mark with your […]

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twitter and reading
Getting Serious About Brand Engagement

Developing Your Social Media Strategy for Twitter Finding your voice in a small number of characters is not always an easy task if you are looking to improve brand engagement on Twitter. However, there are nearly one billion existing Twitter accounts which you can market to with this platform. If you haven’t yet developed your […]

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brand story
Brand Story Villains: Habits That Creep in and Destroy Business Growth

Branding Strategies Leave Nothing Lurking Around the Corner All too often, brands become their own brand story villains. It typically starts with a busy schedule and too many tasks to complete in too little time. Content gets posted in haste or forgotten all together. Important events creep up and inadequate marketing results in poor attendance. […]

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Your Brand Story Delivers Meaning to Customers

Move Past Commodity-Based Thinking in Your Business Growth Strategies The work you do matters; the way it impacts your audience matters even more. If you’ve heard a lot lately about your “brand story,” keep reading – here are some simple concepts around this idea that you can implement this month. What’s a brand story, anyway? […]

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Content Marketing Doesn’t Need to Stay the Same

Content marketing can often times appear that it hasn’t changed over the years. We cannot get away from content, it is everywhere and it is valuable. This is something that isn’t ever going away, but it has changed over the years and here are some new rules for content marketing. Create a Voice This is […]

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Does Your Brand Strategy Have a Panic Room?

Have you noticed that your brand strategy is just like a blue print? You lay it out before you start building your brand, with precise planning and customization. But have you considered what you would do if your brand encountered a crisis situation, like unhappy customers or a failed product? It is important to plan […]

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Is Your Brand Strategy Talking to the Right Generation?

We know a great target audience when we see one and the numbers aren’t lying: there is a reason why businesses are putting their brand strategies into overdrive in order to keep up with a certain generation; the Millennials. Who are these “Millennials” and why should businesses take notice? Millennials are the generation known as […]

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Your Brand Strategy: Protection in a Digital Society

Target took a massive hit to their brand when they announced that hackers gained access to close to 40 million customers’ credit and debit card information. While Target has taken every effort to make sure their customers feel safe and secure while continuing to shop at their stores, their Buzz score (developed by polling site […]

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