The Importance of Business Professional Headshots For Your Brand’s Image


Take your photo shoot to the next level with a business professional headshot session with a pro.

Your headshot for your business is not about vanity – it’s about putting an image to an idea so your target audience gets a better grasp on who you are as a brand. Business professional headshots say 1,000 words about your company.

Everyone has a camera in their pocket these days, but that doesn’t make them a professional photographer. People who make a living by composing business professional headshots are armed with something far more powerful than a smartphone camera – they’ve got the gear that produces high resolution images and lighting rigs that illuminate their subjects perfectly.

It’s Your Logo

Image is everything. Your image becomes your interpersonal calling card – the thing people think about when they hear your company’s name or interact with your social media outreach, emails, etc.

Like it or not, outward appearances matter. Sure, you’d prefer people read the book rather than judge the cover, but in today’s attention-span-challenged and overtly visual society, you’ve got to make sure your images are captured professionally.

Why Headshots Matter

People are more willing to invest in a brand that has a relatable personality. A professional photographer can help you bring out your personality while in front of the camera, but also capture it in such a way that looks incredibly professional.

Photographers are concerned about every aspect of the shoot, from the background to the lighting, your hair to your clothing, facial expressions to body position – it all matters.

The result of a professional photo shoot is a headshot that lets viewers see who you really are as a business professional and that you are an extension of your brand. Rather than have a friend capture a few haphazard poses, invest in yourself and your company by letting a professional do the shooting.

At SJC Marketing, we’re committed to every aspect of marketing a company’s brand. Business professional headshots reveal the inner workings of a company and we know how to do that for you.

We’d love to learn more about you.