Lead Forensics

Why You Should Invest in a Business Professional Headshot

Professional photography should be a critical component to your marketing strategy.

Anybody can snap a selfie in seconds, and it’s all about authenticity these days, so why wouldn’t you simply take a shot on your phone for your website and social media profiles? Is there any benefit to investing in a business professional headshot?

For so many of us, it’s hard to get a picture to reflect what we know about ourselves and see when we look in the mirror.

Unless the right person takes the picture (or even better, the right team).

A professional photographer knows how to use lighting and backdrops to bring out your best features, and can advise you on the right clothing to send exactly the message you want.

A photographer knows how to set up a shot so that what you like best about yourself is what your business contacts see, as well.

Here are a few other reasons that show the value of using a business professional headshot:

  1. It lets you control your brand messaging. Are you a financial adviser? Maybe you want a friendly but more businesslike post. If you’re a wedding planner, a headshot could convey style with calm confidence.
  2. You’ll help associates remember you. Whether you’re greeting someone at a network event or inviting them to follow you on social media, that headshot will help connect your name and face. You’ll build business relationships more quickly.
  3. It prevents surprises. If you took your last headshot a decade ago, you’re setting up business associates for a bit of a surprise. You certainly don’t want someone’s first thought upon meeting you to be, “Wow, that’s not who I thought it was.”
  4. It increases your confidence. Think about your favorite outfit, the one that makes you feel attractive, stylish and confident. Wouldn’t it be great if you could wear it, just for a few minutes, every time you had to make a first impression? Your business professional headshot accomplishes this by capturing you at your very best and using that image to introduce you to the public.

Now that you’re convinced that you need a headshot, let’s address the elephant in the room. Getting your picture taken professionally is stressful, right? It’s hard to choose clothing and you’re always potentially at the mercy of a bad hair day.

Not when you work with SJC Marketing. Our photography team has the ability to take the pressure off while capturing the best version of you. We can’t do much of anything here without a lot of fun, so your headshot will be just the same. Contact us to set your up your session!

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