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Marketing Musings

Enjoy Your Monday Morning Coffee and Let’s Talk About Those Chiefs

As the Chiefs gear up for what fans are hoping will be back-to-back runs to the Super Bowl, it’s pretty hard not to applaud how much winning this team has been doing dating back to last season. Especially after many, many, many, (yes, the extra many was necessary) years of disappointing conclusions to the season. […]

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Four Reasons to Spend More Time on Instagram Stories

Instagram Stories has been gaining traction in social media for a while. Through this tool, brands have a unique opportunity to tell their stories and have a lot of room for creativity and expression, while adding a layer of authenticity not possible on other platforms. Take a look at four reasons to boost your activity […]

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Monday Morning Coffee With the Unique Unicorn

Small businesses in St. Joseph are more than meets the eye. They are a dream thought up by their creator, they help the city thrive and some of them bring character to a revitalized downtown area that is coming alive more each day. They each have their own niche and now a new shop specific […]

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3 Ways to Improve Bounce Rates With Web Design

If your bounce rate is hovering above 60-70%, that’s a good indication that it’s time to do some digging into your web design. It may be that you have just perfected the landing page, or your opt-ins are so easy that visitors enroll in your email subscription list and off they go! You may be […]

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Thinking About New Year’s Resolutions While We Sip Our Monday Morning Coffee

Many people make New Year’s resolutions. Studies show that about 60% of people make them and only 8% achieve them. And with the year we’ve had, many just want to get to a new year and leave 2020 behind. But maybe we need to look ahead to bigger and better things. Account manager Jessica Stewart […]

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Monday Morning Coffee With Buddy, Clark and Frosty

Holiday movies are always a welcome escape from the bustle of shopping, wrapping and baking, but this year they take on an even more important role. The need to stay a little safer at home will probably have you cozying up for a few extra hours of seasonal entertainment, so you may as well mine […]

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Your Picture-Perfect 2021 Strategy

What you want your family picture to say: “We’ve got it together. We’re humble yet successful; we are effortlessly attractive and stylish, and we happen to be the rare family that never fights and has respectful teenagers.” What your family picture, year after year, actually says: “We don’t own an iron; our kids can’t sit […]

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Monday Morning Coffee and the Blessing of Working With Some Amazing Local Nonprofits

There’s something to be said for helping businesses move forward toward a larger audience, a more targeted message and great results. But there’s also something to be said for helping nonprofit organizations and causes to be better equipped to do what they do best. November is a reflective month, and this week we pause to […]

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Are You Using Facebook Ads for Lead Generation?

If your contact list is strong, your sales numbers are probably showing it. But if you’re like most organizations that have a goal of increasing your profitability, Facebook Ads can be a valuable tool to utilize to give your engagement a boost. The investment you make in Facebook Ads could turn into a long-lasting profit […]

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Unplanning Your 2021 Content Creation Strategy

If plans have become a bit laughable around your workplace, you’re not alone. Budgets, vacation schedules and training plans all turned upside down once the pandemic hit. But doesn’t that mean that planning a content creation strategy for 2021 isn’t important. While everyone now knows that there’s a potential for upending the best-laid plans, that […]

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