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As you’re planning your 2022 strategy, you may be wondering whether keywords are still going to play a role in your SEO (search engine optimization) best practices. The answer is yes, but your strategy may need to be reevaluated, depending on how you’ve been using your keywords. Here are key things to look at: Tighten […]
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What’s the best view in town while enjoying a homemade cheeseburger? How about Bubba’s Runway Café? Recently opened at Rosecrans Memorial Airport in Elwood, Kansas, Bubba’s is bringing classic diner appeal to a regional Air National Guard hub. Visitors are treated to an expansive view into Kansas, plus a chance to watch Air Guard and […]
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November is all about gratitude, celebrating with family and friends over pumpkin pie, football and for some, shopping on Black Friday. If there’s one thing November calls for, it’s a bit of excess, and that’s why we’re suggesting it’s time to celebrate one more thing in this chilly fall month: we call it Knowvember. Knowvember […]
Consumers are always on the lookout for value, and as your company strives to find new strategies to make a difference in the eyes of the consumer, consider the importance of visuals in the purchasing process. The right photographer reveals the importance of the visual aesthetic in relation to creating value for consumers, and it […]
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Most people are surprised to learn that the Pony Express lasted only a short 18 months and completed a mere 400 runs. It has a lasting legacy during a pinnacle moment in American communication, so it seems impossible that it was a short-lived, unprofitable venture. But the typical Pony Express rider embodies qualities that Americans […]
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Marketing is a lot like gardening. That may sound kind of crazy, but stick with us for a bit. Marketing doesn’t just happen overnight. You don’t create a Facebook page on a Tuesday night and wake up Wednesday morning with 1,000 page likes. Just like you don’t plant a seed and wake up the next […]
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Nearly two billion active users are online each day, and many of them visit Facebook multiple times during that day. Unfortunately, your chances of reaching consumers organically through a Facebook post are slim, which is why you need to find ways to promote your content. Facebook ads is an excellent tool to help you get […]
Your branding strategy is a critical part of the customer experience. Consumers don’t want to simply purchase a product or service based on price and then move on. They want to feel like they are partnering with a company that shares their values and interests. Content Box: How do you effectively communicate your brand messaging […]
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Instagram Stories is a great way to connect with your audience, and is particularly effective for industries where visual elements make a big impact in your marketing. Not all Instagram Stories campaigns result in growth. How can you invest your time for the best and biggest impact? Balance Creativity with Structure: Instagram Stories is an […]
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It’s July, and the combination of warm weather, a relaxed schedule and longer days all fuel the good vibes of summertime. But what about your website design? Is it giving off the right kind of vibes, or is it setting a chill on the customer experience? Your website design should begin and end with the […]