Marketing Musings
What We Write
Most people are surprised to learn that the Pony Express lasted only a short 18 months and completed a mere 400 runs. It has a lasting legacy during a pinnacle moment in American communication, so it seems impossible that it was a short-lived, unprofitable venture. But the typical Pony Express rider embodies qualities that Americans […]
Read More… from Valuable Communication Lessons Your Brand Can Learn From the Pony Express
Nothing is more synonymous with St. Joseph, Missouri than the Pony Express. For its short 18 months that it was in operation, it’s incredible that the service it provided is still being talked about today. Closing the gap between the Gold Rush and the expansion of both railroad and telegraph lines, the Pony Express was […]
Read More… from Monday Morning Coffee and Building Your Legacy
The Stuff of Legends: Pony Express Museum Uses Storytelling as Top Tool In a rapid-fire world of instant communication, the legendary start of the U.S. mail system – The Pony Express – seems to capture more tales of drama and excitement than ever. No place in the Midwest seems to capture this attention of both […]
Read More… from Monday Morning Coffee with The Pony Express National Museum
Yes, the Mini-Moment: Iconic 135-Year Old Candy Company Surprised by Facebook Success Engaging customers today is all about the mini-moment. A special combination of cherries, chocolate and crushed peanuts – steeped in nostalgia – doesn’t hurt either. The Chase Candy Co., founded more than 135 years ago in historic St. Joseph, Mo., has roots in […]
This video is a tribute to Joe Houts in honor of some of the extensive contributions to the community of St. Joseph. Thank you Joe for having such a positive impact in the community and always being willing to lend a helping hand. […]
Read More… from Monday Morning Coffee’s Look at One Man’s Efforts to Improve St. Joseph