Marketing Musings

Your website design may be the part of your branding that’s most memorable to your audience.
3 Things You Should Know About Your Website Design

In a recent survey by Squarespace, the findings demonstrate the importance of website design. The survey included 2,000 adults and was conducted in an effort to understand the role websites play and how memorable they are to visitors. Here are three things you need to know: Online Presence is Tops: Among Millennials and Gen Z […]

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There are critical elements to website design that have nothing to do with IT; it’s about how it makes visitors feel.
No, You Don’t Want to Build Your Own Website (Trust Us)

It’s time for a new website, and whether you’re a startup or an existing business with a dated site, there are plenty of platforms that will tell you that a DIY site is easy… so easy that in just a few simple steps, you can be up and running with your new site. But here’s […]

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Your business's website design should create good vibes, not set a chill on the customer experience.
Good, Good, Good Website Vibes

It’s July, and the combination of warm weather, a relaxed schedule and longer days all fuel the good vibes of summertime. But what about your website design? Is it giving off the right kind of vibes, or is it setting a chill on the customer experience? Your website design should begin and end with the […]

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Common website design issues like slow-loading pages and poor use of white space can turn away visitors.
Common Mistakes in Website Design That Turn Visitors Away

If you’re having great success getting visitors to your website, but then see a breakdown when it comes to conversion rates, it may be about your website design. Websites have come a long way, even in the last few years. It’s no longer enough to provide an online commerce site for customers; your website design […]

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Website design mishaps on DIY sites include slow loading times and a lack of mobile optimization.
Why You’ll Pay More in the Long Run With DIY Website Design

When you’re starting a business, or when it’s time to invest in an update to your website design, you may be tempted by a DIY template. With lower costs and a quicker time-to-market, plus a host of color schemes and design options, you may think, “Hey, I can do this myself!” If you didn’t hear […]

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Developing the right content is a crucial component in B2B website design.
B2B Website Design Elements With Proven Results

By most accounts, a company’s website represents a relatively small investment in the business strategy, yet B2B website design is something that is vastly undervalued. Your website serves many purposes. It can be the place where you inform your target audience, nurture your leads, gain new leads and more fully develop relationships going forward. Your […]

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If you could choose 20 things to promote your brand, what would they be? No matter what you think of, SJC does it.
20 Things to Promote Your Brand in 2020

2020 is a perfect time to … what else? Make lists of 20s, of course. Twenty new restaurants to try. Twenty books to read. Or, for the really ambitious: 20 naps to take. While 20 things can sound a bit intimidating when it comes to achieving 20 marketing objectives, there’s an easy answer. It’s outsourcing. […]

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A good B2B website design takes into account elements such as user flow and navigation.
Don’t Fall Victim to Poor B2B Website Design

You know a guy. He’s somehow related to a business partner, and you’ve heard he builds websites on the side. You’ve noticed that your business partner’s site looks pretty good, and your startup budget is tight. You think, why not? We’ll tell you several reasons why not, and they all have to do with pitfalls […]

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Speed and responsiveness are critical aspects of website design.
How Website Design Can Have An Impact On Your PPC Campaigns

If you’ve ever used pay-per-click (PPC) advertising, you know it is a form of marketing where you pay a fee any time a user clicks on your ad. It is meant to drive more traffic to your website. (You can learn more about PPC campaigns and other key marketing tools by signing up to receive […]

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Poor form design can wreck an otherwise-great user experience. Try these tips to create better forms.
5 Ways to Improve User Experience With Good Form Design

You just want access to a coupon code, or you’re trying to read more than the first two paragraphs of a blog, but you’ve got to fill out a contact form first. You’re trying to convince yourself it’s worth it, but after they ask what your spouse’s occupation is and how many pets you have, […]

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