Marketing Musings

Content marketing is all about human-to-human connection, whether it’s B2B or B2C.
Are You Connecting Through Your Content Marketing?

You hear a lot of content marketing information divided between B2C and B2B, as if in one type of marketing you were selling to humans and the other was some kind of automated, decision-making machine that was operated by an algorithm. Whether you’re selling to consumers or other businesses, you’re always selling to another person. […]

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Your content marketing strategy should be tied closely to your SEO strategy for maximum effectiveness.
These 4 Stats Could Mean a Change For Your Content Marketing Strategy

It’s easy to start out with a solid strategy for your content marketing, only to find other business concerns slowly shifting your attention away from it. But your content marketing strategy isn’t a one-and-done solution. If you aren’t taking the time to see what’s working and what’s not and making adjustments accordingly, you may be […]

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Develop relevant and valuable content marketing for improved customer loyalty.
Content Marketing to Fuel Your Bottom Line

Your business can rely on a variety of tools to gain traction with your target audience, and among those tools, one key is content marketing. By creating content that is valuable to the consumer because it is relevant and addresses their pain points, you can boost the number of eyes on your brand and engage […]

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Reach your social media marketing goals by getting more visual with your content.
Should Pinterest Be a Part of Your Social Media Marketing Strategy?

Facebook, YouTube and Instagram might rank among the top in daily user activity, but don’t rule Pinterest out as a part of your social media marketing. With an estimated 450 million monthly active users, your strategy could have an audience with Pinterest users. The raw data shows that a wide span of generations use Pinterest, […]

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Content marketing improves your SEO, your engagement on social media and your reputation as an expert.
Why Content Marketing Is the Foundation For a Solid Marketing Strategy

It’s no secret: content marketing can be challenging. It takes a lot of time to build up a following, create a library of content and master the art of engagement on different platforms. And yet, there are so many reasons why you should keep it at the center of your strategy: It Builds a Following […]

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With millions of active users per day, use Facebook ads to gain traction.
Expand Your Reach With Facebook Ads

Nearly two billion active users are online each day, and many of them visit Facebook multiple times during that day. Unfortunately, your chances of reaching consumers organically through a Facebook post are slim, which is why you need to find ways to promote your content. Facebook ads is an excellent tool to help you get […]

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When creating videos for Facebook, be sure to include captioning for those that watch without sound.
6 Best Practices When Creating Videos for Facebook

A recent survey of 29 marketers about what works best for Facebook ads reveals what you already suspected: video works. But even if you know that creating videos for Facebook is more effective than other types of content, you may need some help getting your strategy going. Should you post longer, deep-dive types of videos, […]

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Every time you produce a piece of content, you want to connect at an emotional level.
Why It All Comes Back to Content Marketing

Whether you’re posting on social media, crafting your monthly email newsletter or tapping away at your weekly blog, the foundation of your marketing is content marketing. More than a decade ago, brands had really just one option for attracting the notice of consumers, and that was through traditional advertising. It has its value, but advertising […]

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Digital marketing may require a Jedi’s touch, and the best Yoda-isms can guide your strategy.
May the 4th Be With You As We Share Some Digital Marketing Wisdom From Yoda

In honor of May the 4th, a.k.a. Star Wars Day, it’s time to take a few tips from a master. A Jedi Grand Master, that is. We want to share some digital marketing insights from none other than the great Yoda. Here are a few of his best quotes to put a new perspective on […]

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Consumers are more likely to interact with your content marketing output if you include visual elements.
Why Visuals Matter in Content Marketing

You likely already know that imagery within content is important to engage consumers. But putting any visual onto a blog or social media post doesn’t necessarily advance your efforts. A deeper look into how users react to various types of visuals can give your content marketing a big boost. While a visual will entice your […]

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