Marketing Musings
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It’s no secret: content marketing can be challenging. It takes a lot of time to build up a following, create a library of content and master the art of engagement on different platforms. And yet, there are so many reasons why you should keep it at the center of your strategy: It Builds a Following […]
Nearly two billion active users are online each day, and many of them visit Facebook multiple times during that day. Unfortunately, your chances of reaching consumers organically through a Facebook post are slim, which is why you need to find ways to promote your content. Facebook ads is an excellent tool to help you get […]
A recent survey of 29 marketers about what works best for Facebook ads reveals what you already suspected: video works. But even if you know that creating videos for Facebook is more effective than other types of content, you may need some help getting your strategy going. Should you post longer, deep-dive types of videos, […]
Whether you’re posting on social media, crafting your monthly email newsletter or tapping away at your weekly blog, the foundation of your marketing is content marketing. More than a decade ago, brands had really just one option for attracting the notice of consumers, and that was through traditional advertising. It has its value, but advertising […]
In honor of May the 4th, a.k.a. Star Wars Day, it’s time to take a few tips from a master. A Jedi Grand Master, that is. We want to share some digital marketing insights from none other than the great Yoda. Here are a few of his best quotes to put a new perspective on […]
You likely already know that imagery within content is important to engage consumers. But putting any visual onto a blog or social media post doesn’t necessarily advance your efforts. A deeper look into how users react to various types of visuals can give your content marketing a big boost. While a visual will entice your […]
You’ve heard that content is king, but it’s taking on new importance in an era when consumers are weary of advertising noise and skeptical of brands trying to sell, sell, sell. People are looking for a connection, not just a purchase, and content marketing is your best method for a better customer relationship. Here are […]
The pandemic, has shifted how we do many things this year including content marketing. Businesses have discovered new ways to make an impact with their content, and perhaps marketers in all industries can learn a little something from manufacturing companies and the changes they have made as 70% have altered their approach to messaging. According […]
If plans have become a bit laughable around your workplace, you’re not alone. Budgets, vacation schedules and training plans all turned upside down once the pandemic hit. But doesn’t that mean that planning a content creation strategy for 2021 isn’t important. While everyone now knows that there’s a potential for upending the best-laid plans, that […]
Consumers today look to a brand for alignment in values, in what your company supports with your time and money and more – much more knowledge of their needs. Many of these new expectations are met through an effective content marketing strategy. Content is king, because it offers value to your target market through a […]