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Brands evolve over time. They sometimes change to meet customer needs or when the scope of business expands or retracts. Maybe you’re finding that you haven’t succeeded at differentiating yourself in the marketplace and are getting lackluster results. All of these situations could lead to discussions about a company rebranding effort. Outdated Branding Sometimes, company […]
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Case Studies Missouri State Parks Red Rock Wildlife: Making the Most out of Every Outdoor Experience Accessibility Takes Priority for Missouri Family to Family Leavenworth Library Taylor Siemens Elliot Creedy & Lyle P.C. How to Rebrand Without Losing Brand Identity MWSU Craig School of Business Manufacturing a Social Media Presence Banking on a Better Brand […]
It’s not just “the kids” who are on Instagram in 2021; it’s everyone. In fact, according to Statista, half of the users actively on the platform are between the ages of 25 and 44. So, with this expanded reach and the use of Facebook’s powerful targeting capabilities, there are more opportunities than ever for brands […]
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May is National Get Caught Reading Month. With all of the live video, infographics and memes flying past you on social media, sometimes it’s easy to forget the enjoyment that comes from picking up a good book. Even for a typical bookworm, the digital marketing age can act as a distraction from digging into a […]
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TikTok has grown at a fast rate over the past year, so it’s only natural that other social media platforms would dive in with similar video-based platforms. Such is the case with Instagram Reels. Brands are using Reels to engage with Instagram users on a different level. Reels users create and edit short videos on […]
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With 77% of Americans owning smartphones, the vast majority of the population has a camera in their pocket. These cameras continue to improve as manufacturers upgrade the hardware and software in each new release. Despite the fact that the image quality is good, it can’t match what professional photography can do for your brand. Professional […]
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For companies of all sizes, figuring out how to increase brand awareness through search engine optimization (SEO) represents a way to edge out the competition, sustain online relevance and gain market share. On every Google search results page, there are top spots for brands to fight over, with all of them elbowing one another on […]
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Would you say your marketing strategy is more focused on pitching or catching? Grab a cup of coffee and your favorite donut, scone or muffin and let’s talk about baseball as a metaphor for marketing. Or, you know, since it’s baseball talk, feel free to grab a beer and a brat and even your foam […]
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Video marketing has become a central topic as people using social media platforms are devouring videos of all kinds. Videos can turn your landing page into a conversion machine. If your videos aren’t drumming up much interest, it may be time to address your approach to storytelling. Video marketing experts agree that when you focus […]
You might spend months coming up with the perfect strategy, but sometimes you simply have to recognize a great opportunity. Home Depot spotted a chance to connect with customers through an unlikely friend: Woody, from Toy Story fame. It all began when a customer left a Woody toy behind at the Plaistow, New Hampshire Home […]