Marketing Musings

SJC Marketing explores the tactics necessary for a winning Instagram Stories strategy.
5 Best Practices for the Biggest Impact With Instagram Stories

Instagram Stories is a great way to connect with your audience, and is particularly effective for industries where visual elements make a big impact in your marketing. Not all Instagram Stories campaigns result in growth. How can you invest your time for the best and biggest impact? Balance Creativity with Structure: Instagram Stories is an […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Let’s Talk About Instagram While You Enjoy Your Monday Morning Coffee

It’s not just “the kids” who are on Instagram in 2021; it’s everyone. In fact, according to Statista, half of the users actively on the platform are between the ages of 25 and 44. So, with this expanded reach and the use of Facebook’s powerful targeting capabilities, there are more opportunities than ever for brands […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee and LinkedIn Stories

The now commonplace Stories feature that we see prominently posted at the top of our news feeds has continued to exceed expectations on major platforms. Instagram Stories has far eclipsed long-time “Stories giant”, Snapchat, as far as daily and monthly active users, with nearly 500 people logging on to view stories each day. So, with […]

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Your brand can get a great boost from Instagram Stories, but it’s important to have a plan before you start.
4 Steps for Instagram Stories Success

As more people are experiencing brands primarily through digital exposure, companies are warming up to live videos as a part of a comprehensive marketing strategy. It’s a way to add transparency and authenticity to your marketing efforts, and Instagram Stories makes it easy to incorporate. Instagram Stories is easy to utilize as a marketing tool […]

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Find out how you can use Instagram Stories for B2B marketing.
Tell Your B2B Instagram Stories

Instagram Stories are great for brands who live in the visual. The photographers, the fashion designers and the tourism industry. It’s the perfect tool for B2C marketing, where consumers are looking to be dazzled by textures, colors and luxury. What about you, the typical B2B marketer? Are your days destined to be languished in the […]

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The last year introduced new features for Instagram marketing. Find out what’s missing in your social media strategy.
What’s New in Instagram Marketing?

Social Media Trends You Won’t Want to Miss If you’ve been sitting back on your heels when it comes to Instagram marketing, you may be missing out on some great features that have debuted in the last year. While not all social media trends are for everyone, these are a collection that can increase your […]

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Flashback Friday, October 26, 2018
Flashback Friday: Instagram Stories Are More Like an Epic Fairy Tale

Once upon a time, there was a beautiful social media platform called Instagram. Noticing that in order to keep suitors away from her evil stepsisters, Facebook and LinkedIn, Instagram needed to find a better way to woo her audiences. The lovely Instagram let down her hair in a new way that caused more and more […]

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Connect with Stories to get more out of your Instagram marketing efforts.
Instagram Stories is Proving to be a Valuable Marketing Tool

Why Instagram Marketing Works for Branding With 800 million users, Instagram is an important marketing tool for brands in a variety of industries. The popular social media app has continued to evolve since its beginning and in 2016 introduced. Instagram stories. This top feature sees approximately 300 million daily users and continues to rise in […]

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Instagram Stories
3 Tips to Help You Make the Most of Instagram Stories for Your Business

Instagram Stories are one of the newer trends in the growing momentum for visual content, and it’s always evolving. Maybe you’ve been using Instagram Stories for a while and are pretty confident you’ve got all the tricks down, but we have some tips that might be new to you. Get comfy, sit for a spell […]

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Lil' Susie's Round-Up, February 2, 2018
Lil’ Susie’s Round-Up: Be Insta-Creative With New Instagram Story Features

You know Instagram offers fun ways to add elements to your stories, right? Well here’s how to use them to get your audience’s attention! Instagram really wants in on the GIF party that you’ve probably noticed everyone on the Internet is already invited to. Facebook, IOS and Snap Chat all allow you to send GIFs […]

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