The now commonplace Stories feature that we see prominently posted at the top of our news feeds has continued to exceed expectations on major platforms. Instagram Stories has far eclipsed long-time “Stories giant”, Snapchat, as far as daily and monthly active users, with nearly 500 people logging on to view stories each day.
So, with this success for Instagram, will other platforms follow suit? LinkedIn is already on it. The professional networking platform seems like an odd candidate for Stories, but with the amount of authentic and personal content on LinkedIn, marketers see this as a prime opportunity for brands.
Here are a few ways you can promote your brand with the new LinkedIn Stories feature:
Be More Personal, In Real Time
Being authentic and more personal makes your content more relatable. When you’re at a team lunch or an event you might want to document, this would be an ideal time to film a clip or snap a pic for LinkedIn Stories.
You can even post a picture of a project you’re working on that gives your audience a sneak peak of content to come on your social channels. There’s nothing wrong with building a little anticipation around your brand.
Testimonials are a valuable piece of social media content, as 72% of consumers say positive testimonials increase their trust in a business according to BigCommerce. This can be another way to reach your audience with engaging content on different channels, while building trust with your target audience in the meantime.
Quick Tips and Hacks
Whether you want to believe it or not, you are a professional in your field and people want to hear what you have to say. Use these stories to connect with other brands and other brand influencers in your industry. It doesn’t have to be a long post, just a 15-30 second clip where you drop a quick little nugget of wisdom about a problem you worked through recently or a “trick of the trade” you’ve picked up over the years can provide a potential customer with value.
Social media continues to change with the world, and it can be stressful trying to keep up with what’s hot and what’s not. If you need a hand in keeping up with the trends and knowing how to navigate social media for your brand, don’t hesitate to reach out.