Marketing Musings

Every time you produce a piece of content, you want to connect at an emotional level.
Why It All Comes Back to Content Marketing

Whether you’re posting on social media, crafting your monthly email newsletter or tapping away at your weekly blog, the foundation of your marketing is content marketing. More than a decade ago, brands had really just one option for attracting the notice of consumers, and that was through traditional advertising. It has its value, but advertising […]

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Want to capture those leads? You need an SEO strategy built to drive traffic.
Increasing Brand Awareness With Smart SEO Strategies

For companies of all sizes, figuring out how to increase brand awareness through search engine optimization (SEO) represents a way to edge out the competition, sustain online relevance and gain market share. On every Google search results page, there are top spots for brands to fight over, with all of them elbowing one another on […]

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social media strategy
Social Media Strategies for a Message That is Consistent

How to Keep a Uniform Brand Message Across Every Channel If you’ve been prioritizing social media strategies, then you know that there’s a lot to keep a marketing team hopping. There are a number of different platforms, and trends are constantly changing. How can you develop a brand message that’s easily tailored to each of […]

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Are You Making the Most of Your Social Media Interaction?

Social media interaction accounts for a majority of brand recommendations. Think about it. If you have a positive conversation about a product or service with a company wouldn’t you be more willing to try it. The findings of a recent report show nearly 90 percent of all consumers will share positive feedback regarding a brand […]

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Eight Rules to Conquering Twitter

When developing your social media marketing strategy, Twitter can be an invaluable tool. It can effectively enable you to share information about your company and yourself off the clock. There is no need for third-party content or time-management concerns you are probably getting when using Facebook. In order to get the most of your Twitter […]

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Loyalty Begins When You Engage Customers

Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and how they can do it better. The first step to loyalty is communication. It’s important […]

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Content Marketing Should Focus on Content

The best part of your content marketing plan is obviously content. But you’d be surprised how many business owners neglect the quality of the content they provide to their readers. The right content can attract loyal customers and build retention. Your new content marketing plan will need to encompass your new role as publisher. Yes, […]

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Why Your Web Design Matters

Your website shouldn’t just be a place you hang your logo and contact information. Web design matters because people are very visual – take the success of Pinterest for instance. Nothing new information-wise here, but the way it’s presented, now that’s what makes the difference. Good web design can actually inspire a person to take […]

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Think Outside the Content Marketing Box

Who would have thought that simply taking care of your current customers would generate new ones? It’s an interesting concept. One that’s been around forever but is clearly masked by all the technology and content marketing campaigns out there. To be honest, nothing beats old fashioned word of mouth. Consider this: if your business is […]

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Are You Breaking the Facebook Posting Rules?

In the quest to reach more of the prospective and current customer base, companies are posting to Facebook. They may include latest product updates, new technology innovations and fun contests that interested parties can join. At the same time, they may also be posting things that break Facebook posting rules. These rules aren’t put in […]

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