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The now commonplace Stories feature that we see prominently posted at the top of our news feeds has continued to exceed expectations on major platforms. Instagram Stories has far eclipsed long-time “Stories giant”, Snapchat, as far as daily and monthly active users, with nearly 500 people logging on to view stories each day. So, with […]
Marketers use YouTube for a variety of reasons, from educating the target audience to creating an image of authority, but this channel can also be a valuable lead generation tool. Focusing on Keywords Turning your YouTube videos into lead generation tools requires optimizing your content through using the right keywords. Did you know YouTube has […]
Read More… from Are You Utilizing YouTube as a Lead Generation Tool?
Search engine optimization (SEO) can be confusing as it constantly changes and evolves. Every time you think you’ve got a grip on the factors that help you achieve good search engine rankings, the algorithms change, and that slippery Google has gotten away from you again. Though you may need to review calculus to figure out […]
As our hot days of summer wind down and we wonder what the weeks to come will look like, (because who knows in 2020) we do know fall days are upon us with bonfires, hayrides and everything pumpkin. Of course that means everyone is highly anticipating pumpkin spice lattes on a regular basis. How did […]
What do you do if you want to grow your engagement on LinkedIn for businesses, but you don’t have room in your budget for a lot of paid ad spend on social media? In fact, you may not be sure you could find room in your budget for a taco at the moment, so it’s […]
Read More… from How to Grow Organic Connections on LinkedIn for Businesses
Consumers have always been quick to let a brand know when they’ve seriously missed the mark. Who remembers the Peloton Christmas ad which received a scathing response that showed a dutiful wife who was also, by all appearances, a physically perfect wife, working out on a bike given to her by the perceived villain of […]
Read More… from Why Authenticity in Your Content Is More Important Than Ever
As schools plan to resume in some fashion this fall, there are some real-life lessons being pushed out to the youngest scholars. They may be learning in a new setting or having to pivot to a new plan as events unfold. Those lessons aren’t just for the pencils-and-crayons crowd. Across every industry, marketers are having […]
Company rebranding is sometimes a decision that’s made for you. Maybe you realize you have the same name as a growing pooper-scooper company, or a celebrity with the same name does something so scandalous that your company may suffer the residual public disgrace. Those are maybe the easier decisions. It’s a little trickier when you […]
Read More… from Company Rebranding: Should You Go Through With It?
Despite its old age, email marketing remains one of the best ways to engage your audiences. When it’s paired with social media platforms like Instagram, it’s an even better tool for lead generation. For many companies, taking the leap to transition Instagram followers to email subscribers can seem formidable. How can you get casual followers […]
Read More… from 4 Ways to Transform Your Instagram Lead Generation to Email Subscriptions
In this heat, one thing we can all agree on is the need for a cool solution to our Monday morning routine. That’s why we’re serving up this edition of Monday Morning Coffee à la Mode — we’d like to introduce you to Oklahoma City’s Roxy’s Ice Cream Social. Roxy’s offers Philadelphia-style ice cream — […]