Marketing Musings

Not every company rebranding is a growth strategy; sometimes you may not have a choice.
Company Rebranding: Should You Go Through With It?

Company rebranding is sometimes a decision that’s made for you. Maybe you realize you have the same name as a growing pooper-scooper company, or a celebrity with the same name does something so scandalous that your company may suffer the residual public disgrace. Those are maybe the easier decisions. It’s a little trickier when you […]

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Your company rebranding is going to require a deep dive into your brand messaging.
Why Company Rebranding is Really About Messaging

Your logo looks a bit dated, or your company name no longer encompasses your expanded services. You’ve been itching for years to get rid of that pumpkin-and-mustard color scheme. Whatever is driving your company rebranding, you need to think about the bigger picture before you begin. Businesses often underestimate what’s involved with a company rebranding. […]

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brand engagement
Using Customer Reviews to Improve Brand Engagement

Give Your Marketing Strategy a Personal Spin If you’re looking to boost brand engagement, have you tapped into your customer reviews? Mining your customer reviews for promotional material can be a low-cost step in your marketing strategy that creates big returns in terms of generating sales. Consider this: 70 percent of consumers report that they […]

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branding strategies
Do Your Branding Strategies Include Video for 2017?

Video Marketing Will be an Important Piece of Your Strategy for the New Year Bringing video marketing into your branding strategies isn’t just a trend – it’s key for your marketing in 2017. According to Invisia, a sales, marketing, operations and customer service company, organizations that put video in their email marketing content see a […]

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branding strategies
Rethinking Your Brand Strategy as Twitter Makes Changes

Twitter for Businesses: How New Changes Are Good For Your Marketing If you’re a Twitter user, you know you have to make your point, your statement for your brand, in 140 characters or less. The images and links you attached in your messages always counted against those precious 140 characters – until now! Twitter had […]

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Preparing for 2016 Brand Trends

What to Build Into Your Branding Strategies We’re in quarter four. Believe it or not, trick-or-treat night is upon us (aka child candy coma), Thanksgiving with the Pilgrims comes next month and before you know it, Santa Clause will be coming to town. So what brand trends should you start preparing for in 2016 and […]

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Go Ahead and Disrupt the Industry With Your Brand Story

Small Business Tips Must Include Telling Your Tale What’s your mission today? It should be to effectively disrupt the industry with your brand story. By now, you’re probably accustomed to hearing this somewhat “soft” word related to marketing (story). Actually, it’s not a soft word at all but an action-packed perspective on how you’ll get […]

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Emotional Branding: How to Use This Brand Trend

Use Branding Strategies Wisely and Your Marketing Plan Won’t go Out of Style Emotional branding: What is it? What does it mean? Does it mean you should try to make your consumers cry? Is this Kleenex’s way of hitting their profit margins for the year-providing tissues to thousands of people sitting in front of their […]

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Not Just Pros: How Nike Uses Emotional Branding

Social Media Strategies That Incorporate Feedback Help Stretch Brand Engagement Some may say that social media is impersonal and in some ways, it can be. However, because social media has the power to connect people who might otherwise never know each other, brands can use emotional branding to personalize their message. An impactful emotional branding […]

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Time for Show and Tell with Your Brand Story in 2015?

Of course you have a brand story. You live it every day in the work you perform, the plans you make and the people who help you accomplish those plans. But does your audience know the story? If not, make 2015 the year to tell them. (And even better, to show them). Telling your brand […]

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