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There’s no doubt that creativity is critical in marketing. But art must also be accompanied by science. Your marketing strategy needs creativity, but that creativity needs to be integrated with a solid foundation of data. The creative part of any marketing strategy is a lot of fun, and you might be tempted to think that […]
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Your use of keywords in your content marketing strategy should take a lot of factors into consideration. Elements like search volume, seasonality and localization can all influence the ways you identify the most important keywords. But user intent is one of the most important considerations, helping you prioritize what’s most relevant to your target market. […]
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Keeping up with the intricacies of search engine optimization (SEO) can make your head spin, but if you stand back just a bit, there are broader trends that shape how websites and content should be designed. For instance, even though it’s required some tweaks, you know that regularly posting new content, prioritizing mobile-friendly design and […]
In the complex and confusing world of search engine optimization (SEO), one stable guideline has always been that visual content boosts ranking results. It makes sense: text-heavy sites are less dynamic. But what if your images are not doing a good job of improving your SEO? Imagine you hired a receptionist to greet callers in […]
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Attempting to keep up with Google’s algorithm updates, given that they have thousands per year, can feel like a Sisyphean task. As soon as you think you’ve got it, more changes start rolling at you. At SJC, we’ve got our eye on the algorithm changes that may impact your SEO strategy in 2022, so check […]
As you’re planning your 2022 strategy, you may be wondering whether keywords are still going to play a role in your SEO (search engine optimization) best practices. The answer is yes, but your strategy may need to be reevaluated, depending on how you’ve been using your keywords. Here are key things to look at: Tighten […]
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Search engine optimization (SEO) can be confusing as it constantly changes and evolves. Every time you think you’ve got a grip on the factors that help you achieve good search engine rankings, the algorithms change, and that slippery Google has gotten away from you again. Though you may need to review calculus to figure out […]
Most companies are pursuing search engine optimization (SEO) at some level, and budgets for content marketing are increasing, but the smartest companies integrate SEO and content marketing as a part of a set of SEO best practices designed to encourage growth. Content and SEO strategies often fail to capture the potential momentum that can occur […]
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The days of wondering whether voice assistants will ever be common household tools are long over. If you began with instructing Siri to address you as “Master of the Universe” or could only imagine calling out “Hey Google” to hear “Pump Up The Jam” on a whim, you know now that this technology wasn’t destined […]