Marketing Musings

Consumers have always been quick to let a brand know when they’ve seriously missed the mark. Who remembers the Peloton Christmas ad which received a scathing response that showed a dutiful wife who was also, by all appearances, a physically perfect wife, working out on a bike given to her by the perceived villain of […]

Read More… from Why Authenticity in Your Content Is More Important Than Ever

There’s no question that digital marketing in Kansas City is on the rise (well of course it’s on the rise everywhere). Social media, email newsletters and interactive websites are just the surface of the strategic tools available to businesses wanting to connect online. You have the ability to engage target audiences in nearly endless ways […]

Read More… from Is Your Digital Marketing Strategy Missing Its Partner?