Marketing Musings

Authenticity in your content means being real and consistently representing your brand values.
Why Authenticity in Your Content Is More Important Than Ever

Consumers have always been quick to let a brand know when they’ve seriously missed the mark. Who remembers the Peloton Christmas ad which received a scathing response that showed a dutiful wife who was also, by all appearances, a physically perfect wife, working out on a bike given to her by the perceived villain of […]

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With SharpSpring marketing automation certification, SJC Marketing is able to help clients drive more leads.
Is Your Digital Marketing Strategy Missing Its Partner?

There’s no question that digital marketing in Kansas City is on the rise (well of course it’s on the rise everywhere). Social media, email newsletters and interactive websites are just the surface of the strategic tools available to businesses wanting to connect online. You have the ability to engage target audiences in nearly endless ways […]

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