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Despite its old age, email marketing remains one of the best ways to engage your audiences. When it’s paired with social media platforms like Instagram, it’s an even better tool for lead generation. For many companies, taking the leap to transition Instagram followers to email subscribers can seem formidable. How can you get casual followers […]
Read More… from 4 Ways to Transform Your Instagram Lead Generation to Email Subscriptions
You want to get more out of your social media marketing dollars, and your ad budget is running a bit high. What can you do? How about some organic lead generation through Instagram? It may seem like Instagram is only about Stories these days, but there are plenty of ways to turn your profile and […]
Read More… from 4 Tips for Cultivating Organic Lead Generation on Instagram
Pay-per-click (PPC) advertising comes at a cost, but it is proven to bring increased leads to your website. In fact, it’s estimated that people who click on an ad and come to your website are 50% more likely to make a purchase than those who arrive at your website through other means. If you want […]
Read More… from Boost Your Lead Generation and Capture More Valuable Targets With PPC
Your organization needs leads you can count on, which means the leads need to be high quality. Can content marketing help provide more qualified leads? The answer is yes. According to Content Marketing Institute (CMI), businesses that are doing content marketing right, see a larger number of quality leads and a higher level of trust […]
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Your Call to Action Formula When you’re in marketing, writing a call to action can begin to take on the same feel as recording a voice mail message. You feel like you’re stating the obvious: “This is Steve. (duh) Leave a message and I’ll call you back (don’t lie … you’re going to text back).” […]
Read More… from Lead Generation May Come Down to These Few Words
Does Your Website Design Encourage Conversions? Your lead generation plan likely has key performance indicators (KPIs) designed to measure activities related to visitors on your website, social media activity and other activities. For many companies, the KPIs chosen aren’t effective ways to demonstrate how areas like website design and visitor behavior are connected to your […]