Marketing Musings

From stagnant sales to lackluster customer interest, there are many reasons for a company rebranding.
Have You Been Talking About Rebranding Your Company?

Brands evolve over time. They sometimes change to meet customer needs or when the scope of business expands or retracts. Maybe you’re finding that you haven’t succeeded at differentiating yourself in the marketplace and are getting lackluster results. All of these situations could lead to discussions about a company rebranding effort. Outdated Branding Sometimes, company […]

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Even if you hear a few complaints about your company rebranding, sometimes you have to just ride out the storm.
Common Pitfalls of a Company Rebranding

Maybe you started your company when you only had enough cash to ask an artistic friend to sketch a logo. It may be that you have a great logo, but your color scheme has become dated or you have changed your name. You’ve decided it’s time for a company rebranding. A rebrand can require a […]

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