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It’s not just “the kids” who are on Instagram in 2021; it’s everyone. In fact, according to Statista, half of the users actively on the platform are between the ages of 25 and 44. So, with this expanded reach and the use of Facebook’s powerful targeting capabilities, there are more opportunities than ever for brands […]
Read More… from Let’s Talk About Instagram While You Enjoy Your Monday Morning Coffee
Instagram is a dream for the creative types drawn to content marketing. Stories! Reels! Stickers…All. The. Stickers! But to use it effectively in your strategy, your creative madness must be balanced with structure. First, that structure needs metrics that match your goals. If your content marketing strategy for Instagram is built around conversions, those likes […]
Read More… from 3 Content Marketing Must-Haves for Instagram
You’ve mastered Stories, and your followers are pretty tuned in. But it turns out that there’s even more Instagram Marketing fun to be had through Reels, a video tool that offers great features for brand messaging that’s just exactly your style. We know it can be a bit overwhelming every time social media platforms provide […]
Read More… from 3 Reels Features to Add to Your Instagram Marketing Strategy
Instagram Stories has been gaining traction in social media for a while. Through this tool, brands have a unique opportunity to tell their stories and have a lot of room for creativity and expression, while adding a layer of authenticity not possible on other platforms. Take a look at four reasons to boost your activity […]
Read More… from Four Reasons to Spend More Time on Instagram Stories
Social media has been the marketing darling for the past decade, with companies often asking if tools like email could become irrelevant. Instagram marketing and other more visual formats may seem to be outshining other marketing channels, but the smartest solution is to use them in combination. Omnichannel marketing takes tools like email and Instagram […]
Read More… from Four Ways Instagram Marketing Gets a Boost from Email
Whether you’ve plateaued in your social media outreach, started to see a drop in engagement or are just looking for a new way to reach your audience, Instagram Live deserves your attention in addressing all of the above. Not only is this feature a great way to bump up your engagement, it’s a means for […]
Read More… from Creating Engaging Content With Instagram Live
As more people are experiencing brands primarily through digital exposure, companies are warming up to live videos as a part of a comprehensive marketing strategy. It’s a way to add transparency and authenticity to your marketing efforts, and Instagram Stories makes it easy to incorporate. Instagram Stories is easy to utilize as a marketing tool […]
As a small business owner, you may assume that social media is for the big guys. Also, you’re busy running a business and you don’t have the time to devote to building a following so you really haven’t looked into it anymore. You may be surprised to find out that Instagram is actually ideally designed […]
Read More… from 3 Reasons Why Instagram is Ideal for Small Business Marketing
Customer reviews can make a big impact on your Instagram marketing strategy. After all, research from BrightLocal shows that 91% of consumers read customer reviews as a part of their purchasing decision. Where does Instagram fit into this purchasing process? 83% of Instagram’s one billion monthly users say they are there for product discovery purposes. […]
Read More… from How to Use Reviews as an Instagram Marketing Tool
Instagram Stories are great for brands who live in the visual. The photographers, the fashion designers and the tourism industry. It’s the perfect tool for B2C marketing, where consumers are looking to be dazzled by textures, colors and luxury. What about you, the typical B2B marketer? Are your days destined to be languished in the […]