Marketing Musings

Your brand can get a great boost from Instagram Stories, but it’s important to have a plan before you start.
4 Steps for Instagram Stories Success

As more people are experiencing brands primarily through digital exposure, companies are warming up to live videos as a part of a comprehensive marketing strategy. It’s a way to add transparency and authenticity to your marketing efforts, and Instagram Stories makes it easy to incorporate. Instagram Stories is easy to utilize as a marketing tool […]

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Create a business profile to begin using Instagram for small business marketing.
3 Reasons Why Instagram is Ideal for Small Business Marketing

As a small business owner, you may assume that social media is for the big guys. Also, you’re busy running a business and you don’t have the time to devote to building a following so you really haven’t looked into it anymore. You may be surprised to find out that Instagram is actually ideally designed […]

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Your Instagram marketing campaign isn’t complete without reviews and testimonials from customers.
How to Use Reviews as an Instagram Marketing Tool

Customer reviews can make a big impact on your Instagram marketing strategy. After all, research from BrightLocal shows that 91% of consumers read customer reviews as a part of their purchasing decision. Where does Instagram fit into this purchasing process? 83% of Instagram’s one billion monthly users say they are there for product discovery purposes. […]

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Find out how you can use Instagram Stories for B2B marketing.
Tell Your B2B Instagram Stories

Instagram Stories are great for brands who live in the visual. The photographers, the fashion designers and the tourism industry. It’s the perfect tool for B2C marketing, where consumers are looking to be dazzled by textures, colors and luxury. What about you, the typical B2B marketer? Are your days destined to be languished in the […]

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You’ll still see the likes your Instagram marketing is creating, but you won’t see those of others.
How Hidden Likes Might Change Up Your Instagram Marketing Campaign

Oh, say it ain’t so! Instagram has begun experimenting with hiding likes on other’s posts, and the Instagram marketing strategies everywhere are being evaluated. What about you: is there reason to freak out if you can’t see others’ likes? It’s not such bad news. You can still see your own likes, and the overall purpose […]

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Monday Morning Coffee
Take Some Time to Enjoy Your Monday Morning Coffee While We Talk About Instagram

It’s not a secret that social media can carry tremendous importance as a part of your marketing strategy. It allows you to reach millions (and on some platforms, billions) of people daily. With this in mind, you may be wondering which social media platforms will be the best place for you to showcase your brand. […]

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Building quality content – there is no substitute in a well-rounded video marketing strategy.
Let’s Talk About Using Videos in Your Instagram Campaigns

Sharing With Your Instagram Audience Through Video Marketing Instagram has a lot to offer, and if you’re only using a small percentage of the tools on it, you’re missing out on an opportunity to improve your outreach. If you want to see engagement grow among your target audience, focus your next Instagram campaign around “Stories” […]

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Measuring analytics on Instagram can reveal a path to success in future campaigns.
Is It Time to Take a Fresh Look at Your Instagram Marketing?

Closely Monitoring Your Likes and Comments Reveals Truths Are you using your Instagram to its full potential? Instagram marketing is about more than just giving your brand a platform — it’s about using analytics to better connect with your target audience. Improved Traffic Who doesn’t want to drive more traffic toward their website? If you […]

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The last year introduced new features for Instagram marketing. Find out what’s missing in your social media strategy.
What’s New in Instagram Marketing?

Social Media Trends You Won’t Want to Miss If you’ve been sitting back on your heels when it comes to Instagram marketing, you may be missing out on some great features that have debuted in the last year. While not all social media trends are for everyone, these are a collection that can increase your […]

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Flashback Friday, October 26, 2018
Flashback Friday: Instagram Stories Are More Like an Epic Fairy Tale

Once upon a time, there was a beautiful social media platform called Instagram. Noticing that in order to keep suitors away from her evil stepsisters, Facebook and LinkedIn, Instagram needed to find a better way to woo her audiences. The lovely Instagram let down her hair in a new way that caused more and more […]

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