Marketing Musings

With millions of active users per day, use Facebook ads to gain traction.
Expand Your Reach With Facebook Ads

Nearly two billion active users are online each day, and many of them visit Facebook multiple times during that day. Unfortunately, your chances of reaching consumers organically through a Facebook post are slim, which is why you need to find ways to promote your content. Facebook ads is an excellent tool to help you get […]

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Gain more leads and sales momentum through Facebook Ads.
Are You Using Facebook Ads for Lead Generation?

If your contact list is strong, your sales numbers are probably showing it. But if you’re like most organizations that have a goal of increasing your profitability, Facebook Ads can be a valuable tool to utilize to give your engagement a boost. The investment you make in Facebook Ads could turn into a long-lasting profit […]

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Tinkering too much or too little with Facebook ads can make them ineffective.
5 Common Mistakes You Might Be Making With Facebook Ads

Facebook ads sometimes can appear to be a “set it and forget it” type of tool, but there may be more to success than you’re realizing. While Facebook ads can be deceivingly simple, there are five common mistakes you can avoid to maximize their effectiveness: Mistake #1: Becoming a Broken Record Don’t run your Facebook […]

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Your Facebook ads campaign may be struggling because your value proposition isn’t clear.
3 Reasons Why You Might Not Be Seeing a Good ROI on Your Facebook Ads Campaign

Compared to running a direct mail campaign or launching an enewsletter, a Facebook ads campaign can seem too good to be true. You just load an image, come up with some punchy copy and select your audience. It’s so easy, right? Well…not so fast. Facebook marketing has some great features that make it user-friendly, but […]

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target audience
Marketing With Facebook Ads During These Changing Times

We are all trying to figure out what our marketing strategies should like in these uncertain times. Staying proactive on the marketing front is key, but the tools you use may need to change as things around us are changing. Facebook ads are trending as a way to connect with consumers who are staying incredibly […]

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Keeping a watchful eye on how ads perform can inform the way you budget for Facebook ads.
3 Approaches for More Successful Facebook Ads

Have your Facebook advertising campaigns plateaued? It is time to take a different approach. Facebook ads generate billions of dollars for the social media platform, but if you want to see a better return on your investment, you need to take a closer look at what’s working, how much you’re spending and how you target […]

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Have you installed Facebook pixel? It’s a great tool for engaging with a larger audience through Facebook ads.
3 Strategies for Increased Engagement With Facebook Ads

Knowing exactly who you should target in an ad campaign is vital to getting a good return on your investment. The same is true of Facebook ads. You can target those who have an interest in products like the one you’re promoting. You can target people visiting your website or you can target people who […]

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Your Facebook campaign doesn’t have to fall flat – follow these tips for a more targeted approach.
How Successful Are Your Facebook Ad Campaigns?

Use These Facebook Campaign Strategies for a Strong ROI Just because you’ve made an investment in Facebook ads doesn’t mean they’re going to automatically generate revenue for you. You have to target the right people, with the right message, use the right type of ad design, and align your ads with your landing page. Landing […]

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Create video Facebook ads with this easy guide for improved lead generation.
3 Steps to Creating Facebook Ads

Improve Lead Generation With Video You may have heard that visuals are dominating audiences’ attention on Facebook, but did you know that you can bump up your lead generation efforts with Facebook ads? Not only are they easy to create, you can set a budget and try one out inexpensively before committing to a big […]

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Facebook marketing
Are Facebook’s Updated News Feed Guidelines Leaving Your Company a Little Hungry?

In January, Facebook debuted some new guidelines for their news feed, creating a new set of algorithms designed to favor friends and family over business pages. The move had marketing executives all over the globe wondering if their brand would suddenly be starved for attention on the social media platform. “The change in how users […]

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