Marketing Musings

Your Facebook ads campaign may be struggling because your value proposition isn’t clear.
3 Reasons Why You Might Not Be Seeing a Good ROI on Your Facebook Ads Campaign

Compared to running a direct mail campaign or launching an enewsletter, a Facebook ads campaign can seem too good to be true. You just load an image, come up with some punchy copy and select your audience. It’s so easy, right? Well…not so fast. Facebook marketing has some great features that make it user-friendly, but […]

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Keeping a watchful eye on how ads perform can inform the way you budget for Facebook ads.
3 Approaches for More Successful Facebook Ads

Have your Facebook advertising campaigns plateaued? It is time to take a different approach. Facebook ads generate billions of dollars for the social media platform, but if you want to see a better return on your investment, you need to take a closer look at what’s working, how much you’re spending and how you target […]

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Have you installed Facebook pixel? It’s a great tool for engaging with a larger audience through Facebook ads.
3 Strategies for Increased Engagement With Facebook Ads

Knowing exactly who you should target in an ad campaign is vital to getting a good return on your investment. The same is true of Facebook ads. You can target those who have an interest in products like the one you’re promoting. You can target people visiting your website or you can target people who […]

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Your Facebook campaign doesn’t have to fall flat – follow these tips for a more targeted approach.
How Successful Are Your Facebook Ad Campaigns?

Use These Facebook Campaign Strategies for a Strong ROI Just because you’ve made an investment in Facebook ads doesn’t mean they’re going to automatically generate revenue for you. You have to target the right people, with the right message, use the right type of ad design, and align your ads with your landing page. Landing […]

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Create video Facebook ads with this easy guide for improved lead generation.
3 Steps to Creating Facebook Ads

Improve Lead Generation With Video You may have heard that visuals are dominating audiences’ attention on Facebook, but did you know that you can bump up your lead generation efforts with Facebook ads? Not only are they easy to create, you can set a budget and try one out inexpensively before committing to a big […]

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Facebook marketing
How Can You Reach Your Target Audience More Successfully With Facebook Marketing?

Use Email Marketing to Augment Your Lead Magnet Campaign Your ability to generate revenue growth from your social media accounts depends on your success in converting your target audience to leads and then customers. In order to connect with your audience, you’ll need to offer something valuable to them. One of the best Facebook marketing […]

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Lil' Susie's Round Up, October 27, 2017
Lil’ Susie’s Round-Up With the New Kids on the Block

Meet the Two Newest Features for Facebook Ads If you are seeing success in your social media ad campaigns, Facebook has a couple of updates that can take your reach to the next level. Here’s what you need to know: Facebook added two new ways to identify your target audience while creating new social media […]

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Facebook marketing
3 Trends That Show How Facebook Marketing is Changing

Social Media Analytics Reveal Ad Spending is Slowing, but Still on the Rise Measuring your return on investment when it comes to Facebook marketing has always been a bit challenging. It’s important to be sure that your key performance indicators (KPIs) match well with the metrics you are using, and you might struggle to determine […]

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digital marketing
A Question of Traditional Marketing vs. Digital Marketing

Should I Billboard or Pay Per Click? You may have asked yourself this question in the recent past. (Okay, maybe you didn’t turn a marketing channel into a verb, but you get the idea.) It’s a valid question. Am I supposed to continue traditional marketing efforts or should I be moving into more of a […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: Facebook is Continuing to Improve

Facebook continues to improve the mobile experience for users. ““Prefetching”,” or pre-loading a link’s content, will make a mobile site move 29% faster. The technique will also help Facebook match the right ads with the right people at the right time! Pretty cool, right? […]

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