If your contact list is strong, your sales numbers are probably showing it. But if you’re like most organizations that have a goal of increasing your profitability, Facebook Ads can be a valuable tool to utilize to give your engagement a boost.
The investment you make in Facebook Ads could turn into a long-lasting profit in the form of a loyal customer that comes back to you time and again. Facebook Ads give you the opportunity to impress users enough that they give you their email address in exchange for something you’re offering, whether it’s a discount on a product or service or just information that has value.
Facebook Ads Best Practices
Finding success through Facebook Ads is not as easy as many might believe, which is why between 60% and 70% of small businesses actually fail to make conversions through this method.
There are several steps in the process that you have to carefully plan for, from creating content that pulls them in, preparing a landing page for new visitors, creating a nurturing strategy and tracking the successes and misses that you encounter in your efforts.
Before you do anything else, you need to consider your target audience: what do they need/want that your organization can give to them? That’s the gist of your ad’s content. You’re creating a visual of some sort, likely with a photo/video and text, that is basically a magnet that will draw them in and convince them to give you their email in exchange for something they want. A popular theme with Facebook Ads is offering discounts – consumers love saving money.
Landing Page
It’s highly likely that your target audience is going to click on your ad via their mobile device, which means your landing page needs to be optimized for mobile. Make sure it’s incredibly easy to navigate (for mobile and desktop). This stand-alone page should be distraction free (no links) and have a simple, clear call to action.
Social Media Assistance
Staying on top of your social media game is difficult to do when you lack a dedicated team of individuals with the knowledge, energy and dedication to get it done right. If you don’t know how to set up a nurture sequence to work your leads through the buy cycle, have analytics tools to track your successes or to build a comprehensive plan for every phase of your social media campaigns, you won’t see the results you are looking for. At SJC Marketing, we help companies in many industries plan their social media outreach, including Facebook Ads. We can walk you through the steps we take to make sure our clients are on the way to meeting their goals.