Not so fast. Have you signed up for our monthly newsletter? You don't know what you're missing!
You can see the panic. You don’t even have to look closely. It’s in their eyes, it’s in the fidgety twitch they get when they’re in a conversation too long or in the sleep-deprived way they clutch their coffee cup as if it’s a survival technique. That’s right, it’s holiday shopping season. If you felt […]
It’s just one mile, right? Yes, for 80 days. Or 100 days. Come weather, schedules, work, life … you name it. And if you miss a day, you start over toward your Measly Mile goal. But the best part? You don’t do it alone. This simple formula has advanced to an active group that connects […]
Read More… from Monday Morning Coffee With Measly Mile Mafia
Alchemy. It’s the medieval precursor to chemistry as we know it, based upon the transformation of matter. Early alchemists tried to convert base metals to other materials in a quest to find the “universal” elixir. It can also mean a “magical process of transformation or creation.” In St. Joseph, Missouri., “alchemy” means all of this […]
This fall, your Monday Morning Coffee will be all the more rich and rewarding. That’s because you’ll be sipping in the glow of football season. The Friday night lights, the band playing the fight song and the smell of soft pretzels all contribute to the magic that hangs on through Monday morning. Maybe it’s your […]
Read More… from Monday Morning Coffee in the Football Huddle
It’s easy to get stuck picturing your audience as a faceless crowd. Maybe your business has grown enough that you’re not quite sure who follows you on Instagram anymore or whether your blog is being seen by people likely to buy from you. This is a common growing pain for businesses when you transition from […]
Read More… from Knowing Your Audience (Spoiler: They’re Actual People)
Many things about St. Joseph, Missouri, our SJC Marketing headquarters, are unique and definitely uncommon. As a beautiful, quirky and creative city, St. Joseph shares these stories and social media posts as a collection called Uncommon Character. We are blessed to live and work in a perfectly-sized Midwestern city that is packed full of both […]
Read More… from Monday Morning Coffee With Rosecrans and the 139th Airlift Wing
Let’s talk about Napoleon Dynamite. When it comes to personal branding, he’s got it in spades. There’s a specific laughing-while-cringing humor that Napoleon Dynamite perfected in all his glorious weirdness. He was a successfully branded character, completely consistent in his message. Personal branding has made Napoleon memorable for decades now. What can personal branding do […]
Read More… from Building a Presence Through Personal Branding…like Napoleon
What do fishing and lead generation have in common? If you have spent time developing a lead generation strategy, you know that it more closely resembles fly fishing than casting a big net out to sea. Maybe your experiences with fishing haven’t been very successful. From a mess of tangled lines to the frustration of […]
If your vision of marketing is rooted in zany types sitting around coming up with catchy jingles or sketching logos, you’re not all wrong. And if you watched too much Mad Men, you might believe these moments are all directly fueled with scotch and bourbon. It’s not that these things aren’t happening; it’s just that […]
You’re about to launch a new business or a new product line, and your budget is tight. When it’s time to choose between investing in professional photography or other startup costs, how do you decide? After all, you’ve got a smartphone in every employee’s pocket, ready to snap a few shots of your new office, […]