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When the focus of your marketing content is on people, you resonate more with consumers than if the focus is on sales. And no matter how small or large your business is, authenticity and personalization will always matter. According to a recent blog post from a long-time marketing professional, “Marketing is at its best when […]
Read More… from Marketing in 2025: Steps to Engaging More Consumers

Why is brand personality so important? Today’s discerning consumers don’t become long-term customers solely because of the products or services they enjoy; they are faithful to preferred brands because they feel a high degree of attachment to what the brand represents. The more brand personality you can project in your marketing content, the more loyalty […]
Read More… from Success Stories: Brand Personality and Engagement

The holidays are here! The season may fill you with dread as you stare down a long shopping and baking list. Or they may be so packed with parties and outings that you can’t help but feel that things are magical and cozy. The holidays can be so busy that it’s hard to buckle down […]

When you first planned your content marketing strategy, you probably put a lot of time and thought into your content pieces. But once you emerged from that pizza- and caffeine-infused haze of intense planning, your content may have gradually evolved until it’s sort of existing on autopilot. It’s a common problem and for good reason: […]

As a business owner, you probably have a love of storytelling. And your favorite story? Yours, of course. But once you’ve shared your origin story, you may be at a loss as to where you should go next. If you’re ready to mix it up, try one of these ideas: Unveil a Mystery: When it’s […]
Read More… from Tell it Again: Three Fun Ideas for Storytelling in Your Marketing Strategy

It’s often been said that marketing is both an art and a science. You need both the attention-getting punch of perfect storytelling and a way to measure whether that story was heard. You need the outside-the-box ideas as well as the carefully constructed metrics. Your marketing strategy needs creativity that’s applied to both the art […]
Read More… from 3 New Ways to Think About Creativity in Your Marketing Strategy

Let’s talk about Napoleon Dynamite. When it comes to personal branding, he’s got it in spades. There’s a specific laughing-while-cringing humor that Napoleon Dynamite perfected in all his glorious weirdness. He was a successfully branded character, completely consistent in his message. Personal branding has made Napoleon memorable for decades now. What can personal branding do […]
Read More… from Building a Presence Through Personal Branding…like Napoleon

What do fishing and lead generation have in common? If you have spent time developing a lead generation strategy, you know that it more closely resembles fly fishing than casting a big net out to sea. Maybe your experiences with fishing haven’t been very successful. From a mess of tangled lines to the frustration of […]

Recently, Mars, Incorporated decided to roll out a rebrand for M&Ms in an effort to reposition the company to promote inclusion and global belonging. What most people heard, though, was that the green M&M was no longer going to wink at them in her knee-high boots. The news was suddenly filled with the M&M rebrand, […]
Read More… from Did the Recent M&Ms Rebrand Make You Question When a Rebrand Is the Right Decision?

It’s Valentine’s Day! And it’s sure to be filled with lots of candy and treats. While examining all of the traditional Valentine’s treats, we came across that little box of candy conversation hearts that we all know so well from our early childhood days. The words on those tiny hearts have made such an impact […]
Read More… from Enjoy Your Monday Morning Coffee With Some Candy Hearts Today