Marketing Musings

content marketing
Are You Missing a Key Part of Your Content Marketing Strategy?

B2B Marketing Requires Strategic Distribution Content marketing distribution is often treated as an afterthought. Many marketers put a lot of effort into defining buyer personas and creating content for them, but then don’t have a strategic distribution plan. It doesn’t matter how great your content is, if nobody ever sees it. For many campaigns, the […]

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Message Creation is the Meat…

In The Barbeque of Content Marketing Anyone hungry? Summer has come to an end which means that BBQs start to dwindle as well. However, do you know what should never end (some would argue BBQs)? Learning. If you’ve been a good student this summer, you’ve been studying all about content marketing through our blogs here […]

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Message Creation: What’s All the Fuss About Anyway?

How Message Creation is the Simple (Yet Complex) Part of Branding Strategies Got something to say? You bet you do. All organizations are in the business of message creation. Whether it’s what your logo says to audiences, your website, your online content and even your interior office area, we’re all in the business of sharing […]

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Email Marketing Strategies: Message Creation is Just the First Step

Two Email Marketing Strategies That Will Ensure People Open Your Email Message creation is a large part of making your email marketing strategies great. The words you say and the graphics you create can alter a customer or potential client’s image of you. Your colors and messaging are important parts of crafting a great email […]

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Message Creation: Are You Reaching Your Target Audience?

Tips for Engaging Social Media Strategies When thinking of message creation for your social media platforms, think about the culture and “voice” of your organization. Are you witty? Are you hip? Are you edgy? Most importantly, how are your social media strategies engaging your consumers? PR News gives us rules for engaging message creation, here […]

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Message Creation and Your Corporate Video: Time for Lights, Camera, Action?

How’s your corporate video series these days? Is it clever, and does it share a meaningful message with your audience? If not, take a few minutes this week to consider the benefits of having a strong video (or set of videos) and how you can get this piece of marketing gold accomplished. Corporate videos used […]

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Message Creation is the Key to Building Relationships With Your Audience

Storytelling is not something that everyone does well, but when you know someone who is an excellent storyteller, people hang on every word of the stories they tell. They become emotionally invested and are willing to share the story. When a brand focuses on message creation, their content may become more shareable. Your audience wants […]

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Making Your Business Stand Out Through Message Creation

Your business strategy is a puzzle that is incomplete without every single piece being present. Message creation is a puzzle piece that often gets overlooked. However, what your brand is saying to your potential and current customers makes a huge difference in how that audience views your company. Forsaking the opportunity to communicate effectively with […]

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Message Creation Tips for a Creative Blog

Have you ever felt intimidated by the concept of providing consistent content for your blog? Many business owners shy away from blogs because of the time that must be spent planning for and creating content, especially when other matters of the business need their attention as well. The great thing about blogging for your business […]

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Message Creation: How to on Twitter

Twitter is a unique platform. There are a variety of reasons that an individual or a business might be on this particular platform. Despite the differences, there are a few rules for message creation that remain the same regardless of your industry. Images There aren’t many ways you can top visual content. The only thing […]

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