Marketing Musings

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Elevating Your Business Through Brand Awareness

Posted on April 23, 2024 (April 8, 2024) by sjceditor

Achieving brand awareness requires you to lay the foundation for a brand identity recognizable to your target audience. The result will be improved customer loyalty and a boost in sales. When you prioritize brand awareness, you’re smoothing the way for potential customers to understand your values and build trust in your brand. Your brand is […]

Monday Morning Coffee With Dr. Suess

Posted on March 25, 2024 (March 7, 2024) by sjceditor

You’ve probably read a few classics by Dr. Seuss. Because of Dr. Seuss, you may always associate the letter “Y” with Young Yolanda Yorgenson standing on a yak’s back. Yelling, of course. Or you might often wonder exactly how ham becomes both green and edible. Blech. Behind all the tongue-tying, rhyming nonsense words, a lot […]

Why Your Brand Needs Professional Photography

Posted on February 15, 2024 (January 30, 2024) by sjceditor

When it’s time to gather headshots for your “About Us” page on your website, or when you need updated photos of each of your products, you might be tempted to forego professional photography. Whether it’s your staff member with the newest smartphone or a friend who happens to have a nice camera, there are always […]

Monday Morning Coffee and National Library Lover’s Month

Posted on February 5, 2024 (January 23, 2024) by sjceditor

If you can think of nothing better than curling up with a good book and a hot cup of coffee on a cold winter morning in February, this Monday Morning Coffee is for you! February is National Library Lover’s Month, celebrating the commitment of entire buildings to books, learning, community gatherings and more. It also […]

Baking Bread With Monday Morning Coffee

Posted on December 18, 2023 (November 28, 2023) by sjceditor

During the pandemic, the popularity of bread baking surged. There were many recipes and photos shared but one type dominated social feeds: sourdough. Suddenly, millions of people had the time at home to wait for a starter to ferment and a good dough to rise. When you think about it (and we’re sure you do), […]

Why Santa’s Elves Dream of Being Marketers

Posted on December 5, 2023 (November 14, 2023) by sjceditor

You might think of them when you’re longing for a new pair of shoes. You appreciate their efforts when you bite into a store-bought cookie. And if you ever had to transport an important piece of jewelry across Middle Earth, you’d be sure to have one or two along. But, by and large, the bulk […]

Let’s Enjoy Our Coffee This Monday and Talk About GivingTuesday: A Day to Celebrate Generosity in Our Community

Posted on November 27, 2023 (November 3, 2023) by sjceditor

You may have heard of the global movement on the first Tuesday after Thanksgiving known as GivingTuesday. Individuals and corporations have a highlighted opportunity to celebrate generosity and donate to nonprofit organizations that align with their interests or passions. GivingTuesday was created in 2012 at the 92nd Street Y and its Belfer Center for Innovation […]

The Magic of Perfect Pairings

Posted on November 7, 2023 (October 22, 2023) by sjceditor

Let’s talk about some of the classic perfect pairings of our time: Peanut Butter and Jelly: You’ve got to start with the best. The crunchy, salty taste of peanuts is perfectly complemented by the sweet grape flavor and texture of jelly. Each ingredient brings equal value to the sandwich, and ask anyone how they make […]

The Importance of Telling Your Brand Story

Posted on October 10, 2023 (September 14, 2023) by sjceditor

There was a time when company culture was only a catchphrase, but today, job applicants are on the hunt for a company culture they want to be part of. Consumers are also looking for brands they can align with – brands that display a company culture that fits their values. If you’re looking to fill […]

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Marketing Musings

What We Write