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August is National Wellness Month. And it’s about time August got a bit of celebration. Otherwise, it’s just the tail-end of summer, when the novelty of watermelon and swim parties has faded but you’re still just hot. In August, everyone is winding down; the trees that were vibrant in June have started to look tired […]
Read More… from Outsourcing: Why It’s Good for Your Budget, Great for Your Health
Have you noticed it is becoming more and more difficult to stand out among your competitors? The competition is fierce and there is so much content in front of consumers today that it seems nearly impossible to make inroads with your target audience. While there is no magic fix for this issue, creating brand awareness […]
Read More… from How to Build Brand Awareness and Stand Out From Your Competitors
Given the sheer volume of content today, you need to make an impression that puts your content ahead of others. Did you know that the average user will give a website six seconds to impress them enough to stay or turn them off enough to click out of the site and onto a competitor? This […]
Read More… from Graphic Design and Credibility: Consumers Value Professional Design
You put in a lot of long days. You knew that was what it was going to take to get your business started, and it’s been totally worth it. But the long nights? You know, besides the ones where you’re burning through Red Bull at your laptop. The sleepless ones where you are tossing and […]
Read More… from Why Strategic Business Owners Turn to Outsourcing
Once upon a time, there was a company (yours) that loved creating blogs, posting on social media and cranking out email campaigns. It was fun, it was exciting…well, at first, and it was what their marketing specialist told them (you!) to do. But before long, as in all good stories, a villain came along. It […]
In today’s competitive atmosphere where consumers are bombarded with content from every angle, achieving a high level of brand awareness has never been more difficult, but it remains a critical necessity for any business striving to stand out. Major brands like Coke, Apple and Google evoke distinct images, as these brands have embedded colors or […]
It is estimated that a new website is launched every three seconds. And with more than a billion websites currently live, there is intense competition to get yours recognized by potential customers. Website design for businesses is key because a potential customer will begin forming an opinion about your site in roughly 0.05 seconds. Say […]
Read More… from Why Website Design Is Crucial for Your Business
Coca-Cola’s corporate logo has barely changed since the company was birthed in 1887, but that’s a rare exception. Organizations founded nearly a century later (Apple, Nike, Google, Starbucks) have all undergone more significant branding changes. A company rebrand can bring advantages, especially for evolving companies that have outgrown their image. Many reasons can influence an […]
Read More… from Is it Time for a Rebrand to Stay Relevant and Target Growth?
Today, May 20 is National Be a Millionaire Day. If you’re not a millionaire, how might you celebrate? We’ve got some ideas just for fun: Grab a stack of one-dollar bills and practice making it rain Wash your face in sparkling grape juice Add “darling” to the end of every sentence Eat something new for […]
Did you know that, according to the U.S. Chamber of Commerce, there are more than 33 million small businesses in the United States? That means there are many choices in our community to support a small business as you get ready for Mother’s Day and Father’s Day. If you’re a little overwhelmed at the thought […]